商务英语(本科)章节练习(2019.02.16)

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单项选择题

Exports are either raw materials or manufactured goods. Raw materials are products of the land, such as 
cotton, timber or rubber. Some raw materials, such as iron ore, come from mines. These raw materials are 
often exported by the countries that produce them to other countries where they are made into manufactured
 goods. Some countries produce food for export, for example, meat, sugar, or cereals such as wheat and 
maize. These countries are agricultural countries. An agricultural country needs fertile land and a good climate. 
A cold, dry climate is not suitable for agriculture. 
A country which produces manufactured goods is known as an industrialized country. An industrialized country
 cannot always produce enough food for its own needs. In this case, it does not export foodstuffs. Instead it
 has to import them. It relies on exports of manufactured products and pays for imports with the money it earns 
from the exported goods.

判断题

Brand refers to names, logos and slogans. For example, Nike is known for its slogan “Just do it” and swoosh logo. A trademark shows the origin and ownership of a product or service, which is used to protect names, logos, drawings, symbols and other characters related with a business. Coke? and Coca-cola? are registered trademarks of the Coca-Cola Company.
Many companies spend a lot of money and time registering their trademarks. There are at least two good reasons for this. Firstly, if you trademark a brand, you are the only person allowed to use that Brand name slogan etc. If others want to use that brand, they must ask your permission or pay some money. Secondly, registration also allows the owner to bring legal action against anyone who uses the trademark without authorization.
There are basic trademark symbols, e.g.“TM”for goods and“SM”for service.They tell the public that the product's name and design are the exclusive property of the company, but a registered trademark? provides notice that it has indeed been registered.

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