问答题
TextB
I. Choose the best answer to each of the following questions according to what is stated or implied in the text. I. Decide whether the following statements are true or false according to the text.
1. According to the author, those who are successful and politically astute must value their personal branding very much.
2 Nowadays, with the changing nature of work, it’s getting more and more difficult to make a good impression on employers.
3. The author tells Ms Mowbray that he spent a lot of time before in communicating with his colleagues, interviewees, readers, peers in the media, etc.
4. According to Ms Mowbray, an authentic and compelling personal brand makes you the right person when the next big opportunity comes up.
5. According to Ms Mowbray, target audience refers to people working around you.
II. Choose the best answer to each of the following questions according to what is stated or implied in the text.
1. Which of the following best expresses the main idea of the first paragraph?
A. People do talk about you when you are not there.
B. Some people never bother themselves with how they are perceived at work.
C. How do people establish a powerful personal brand among their colleagues?
D. It’s time people thought about their own personal brands.
2. The function of Paragraph 4 is to .
A. state the thesis of the passage
B. serve as a summary of the above three paragraphs
C. play the role of transition
D. express the author’s own view on personal branding
3. The word “encouraging” in Paragraph 6 can be replaced by “ .”
A. awakening B easygoing C. reassuring D. confident
4. According to the text, what does Louise Mowbray probably do now?
A. She is a consultant on personal branding
B. She is a psychotherapist.
C. She is an advertising & communications designer.
D. She is a newspaper columnist
5. The author’s attitude towards personal branding can be described as .
A. critical B. neutral C. positive D. negative
III . Choose the right meaning for each underlined part according to the context.
I. This is the era of the “personal brand.”
A. time B. period C. age D. phase
2. Others felt it too outlandish to take seriously
A. crazy B. outstanding C. strange D. great
3. Her services are in demand from bankers, lawyers and other business people, all pondering ways to improve how they are perceived at work.
A. deliberating B. concerning about
C. considering over D. thinking
4. The outside world offers a little more illumination.
A. enlightenment B. information C. statement D. inspiration
5. She says there is evidence that Brand Stern is credible and respected, but she wonders if the markets aren’t looking for something a bit meatier: “Are you damping down your personality? Do they want more of you?”
A. fatter B. more informative
C. fleshier D. more important
为透镜，
