A． Product management is transitioning from a process that involves setting strategy and forecasting response, to a much simpler process where we can experiment and directly measure the response of customers to product changes.
B． Continuous delivery of new software enables experimentation and direct measurement of the response of customers to product changes, creating integrated teamwork, speed, closeness to customers, and facilitating quick fixing of problems in real time.
C． Software is an almost-pure form of innovation.
D．Software is the future of our life.