问答题

Please tell which strategy Donald Trup adopted in the following negotiation. A. Play reluctant seller. B. Use high authority. A few years back, Donald Trump was in trouble. He was very highly leveraged in real estate, and the New York real estate market was about to collapse. He needed to raise cash quickly so that he could survive the coming crunch. His best opportunity was to sell the St. Moritz hotel. He had bought it three years before from the Helmsleys for $79 million. It was just around the corner from his recently acquired flagship Plaza Hotel, so he didn’t need it anymore. Alan Bond, a brash Australian billionaire, expressed an interest. As desperately as Trump needed to sell, he still played Reluctant Seller. “Oh, Alan, not the St. Moritz. That’s my favorite property. I’m never going to sell that. I’m going to put that in trust for my grandchildren. Anything else I have is for sale; you can make me an offer, but not the St. Moritz. But look, Alan, just to be fair to you—what is the very best price you would give me?” Unless you realize what they are doing to you, you’ll go from the low point of your negotiating range, to the mid-point, maybe even the high point, before the negotiation even starts. Alan Bond paid Trump $160 million for the St. Moritz. It gave Trump the cash he needed to survive the subsequent real estate recession.

答案: A
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