—Read the article below about public image. —Choose the best word to fill each gap, from A, B, C or D. —For each question 19—33, mark one letter (A, B, C or D) on your Answer Sheet. —There is an example at the beginning. Significance of the Public Image Public image denotes how a company is judged by its customers, suppliers, and stockholders (股东), by the financial community, by the communities in which it operates, and by the federal and local governments Public image is controllable (19)______ just as the product, price, place, and promotional efforts are.