国家开放大学(商务英语3)判断题每日一练(2019.06.15)

来源:考试资料网

单项选择题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates( 共鸣)with your potential clients. However, you should think more about how to develop amarketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.  Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can  deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.  Embrace user-generated content. According to a survey of 839 millennia’s (千万富翁), they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.  Help customers solve a problem. As perfectly stated on Hubs pot,“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.  Let customers interact. No matter the product or service you’re offering, your  customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small? business owners to each other and helpful resources through its open forum.

判断题There are eight traditional functions of marketing:  ( 1 )Buying: A marketer focuses on buyers’ needs and desires in order to decide what products to make available. Understanding buyers’ behavior is of great importance.  ( 2 )Selling: Marketers usually view selling as a persuasive activity that is completed through promotion. Selling includes personal selling, advertising, and other selling methods. It is probably the function of marketing that we most often see in our daily life.  ( 3 )Transporting: Transporting is physically moving the product from the seller to the buyer. Marketers focus on transporting costs and services.  ( 4 )Storing: Like transporting, storing is an aspect of the physical distribution of products. Storing includes warehousing activities. Warehouses hold products for long periods sometimes in order to create time utility.  ( 5 )Grading: Grading involves sorting products according to size and quality. This makes buying and selling easier because it reduces the need for inspection and sampling.  ( 6 )Financing: For many products, such as automobiles, fridges, and new homes, the purchase is facilitated when the marketer provides credit that makes the purchasing of the product possible.  ( 7 )Marketing research: Through research, marketers may find out the need for new products and services. By gathering information on a regular basis, they can better plan, carry out and control marketing activities.  ( 8 )Risk taking: It involves bearing the uncertainties that are part of the marketing process. Most marketing decisions result in either success or failure that is associated with risk.

参考答案:

单项选择题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates( 共鸣)with your potential clients. However, you should think more about how to develop amarketing campaign. After all, we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out.  Partner(结伴)with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters, when you stand side by side with someone else, you can  deliver better content. If you are at the top of your business, marketing partnerships are cheaper to maintain your success and expose your brand.  Embrace user-generated content. According to a survey of 839 millennia’s (千万富翁), they spend 5.4 hours a day communicating with their peers, about 30 percent of their total media time. Similarly, you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement.  Help customers solve a problem. As perfectly stated on Hubs pot,“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by: creating how-to-content; offering exclusives that make their lives easier; listening to them or answering their questions; or creating APPs or tools.  Let customers interact. No matter the product or service you’re offering, your  customers want to interact with your company, or at least other customers. AMC, for example, created an online tool that allowed you to write down your imaginations. American Express connects small? business owners to each other and helpful resources through its open forum.

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