单项选择题It takes a lot of time and effort to develop and maintain a marketing campaign that resonates（ 共鸣）with your potential clients. However， you should think more about how to develop amarketing campaign. After all， we’re always looking for ways to increase our competitiveness. Here are some marketing strategies for you to check out. Partner（结伴）with allies. Marketing partnerships have many benefits to push a marketing campaign. For starters， when you stand side by side with someone else， you can deliver better content. If you are at the top of your business， marketing partnerships are cheaper to maintain your success and expose your brand. Embrace user-generated content. According to a survey of 839 millennia’s （千万富翁）， they spend 5.4 hours a day communicating with their peers， about 30 percent of their total media time. Similarly， you can also make this by sharing personal stories and exchanging ideas with your customers. This is a good way of carrying out advertisement. Help customers solve a problem. As perfectly stated on Hubs pot，“You”re in business because you provide solutions.”Some of the ways you can help customers solve a problem is by： creating how-to-content； offering exclusives that make their lives easier； listening to them or answering their questions； or creating APPs or tools. Let customers interact. No matter the product or service you’re offering， your customers want to interact with your company， or at least other customers. AMC， for example， created an online tool that allowed you to write down your imaginations. American Express connects small？ business owners to each other and helpful resources through its open forum.
单项选择题The biggest mistake a workplace leader can make with office culture is failing to devise one at all. How do you know if your office culture is helping， or hurting， your employees， and as a result your bottom line？ Designing a thoughtful（周到的）office culture is so important for a new company. Here are some aspects where a leader should be careful not to make mistakes. A cohesive （和谐一致的） office culture starts at the top and is built with intention. Face book’s founder projects a laid -back vibe （氛围）. That sets the tone for his $200 billion company， Where he visits weekly Q and A sessions from his staff， loads up the perks， and courts a young team that closely mirrors his target market， positioning Face book are especially designed for their wants and needs. Strict dress code or early start time may seem like an easy way to build professionalism （职业化）in your workplace， but is there a good reason for it？ Strict requirements that work in a law office may erode the work ethic at a hip tech startup. Make sure to back up your rules with reason. For example， at Culture Studio， a T -shirt design and printing company， you’d better believe there’s no place for ties. Employees are encouraged to dress down in their brand’s merchandise or their competitors’（ Leadership shouldn’t abandon culture development there. Good employees tend to be goal？oriented over-achievers， so put your budget on that with team -building activities， contests， and incentives for the best. Think critically about the ideal employees for your team， what makes the tick， and how you can support them， within and outside of their role in the company’s goals. Setting the tone for your workplace starts with each hire and at every level in the company. At digital marketing firm Mabbly， every hiring decision is made with the company’ s vision in mind： a creative and young team of approachable （伸手可及的） guides that help clients to understand the seemingly mysterious world of PR public relations in this internet age.
