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Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.This huge military machine in Kuwait is not only composed of hardware, discipline, resolution and belief but of boys who missed their mothers.

答案: M[解析] 此句意为:在科威特的军事机器不仅仅是由硬件、纪律、决心和信仰组成的,还是由那些思恋妈妈的男孩们组成的。根据题...
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Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Some brands want a large amount of fans on the Facebook such as Walt Disney which can use its fan base to test the popularity of one particular episode.

答案: M[解析] 此句意为:一些品牌想要有很多的Facebook粉丝,例如迪士尼,它可以用它的粉丝团来测试某一集电视的受欢迎程...
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Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."Many American books concerning the aging issue have sounded the alarm and predicted some serious problems caused by the population aging.

答案: B[解析] 此句意为:许多美国的有关老龄化问题的书敲响了警钟,并预测了一些人口老龄化导致的严重问题。根据题干中的have...
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Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"Employees will not so defensive if they receive constant feedback.

答案: M[解析] 此句意为:如果雇员经常收到反馈,他们就不会这么具有自卫性。根据题干中的defensive和feedback可...
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Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Obama effect also has its bad influence, for instance, after he become president participants were less ready to support policies designed to address racial inequality than before.

答案: K[解析] 此句意为“奥巴马效应也有它不好的一面,例如在他成为总统后参与者就不像之前那么积极参与支持旨在解决种族不平等问...
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Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.Nevinson was at first set out by the War Propaganda Department as an official war artist to promote British morale but his latter works shocked the authorities of the day.

答案: D[解析] 此句意为:奈文森最先是战争宣传部作为官方战争艺术家推动英国士气的,但是他后期的作品却震惊了当今的当局。根据题...
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Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."Though many countries have realized the problem but the policies they took are rather timid for these are unpopular ones and may influence politicians" elections.

答案: D[解析] 此句意为:尽管许多国家都意识到了问题的所在,但是他们行动时却畏首畏尾,原因是这些措施不受欢迎,还会影响政治家...
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Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"It"s very hard to control one"s response towards criticism, especially when you are very angry.

答案: B[解析] 此句意为:要控制被批评时的反应时非常难的,特别是当你非常生气时。根据题干中的可以定位到B段。题干中的cont...
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Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.In a study last year, they found that people do not have much trust in ads on social-media so many brands" sells on the social media are useless.

答案: F[解析] 此句意为:在去年的一项研究中,他们发现人们不太相信社交网络上的广告,因此,许多品牌在社交网络上做的销售都无功...
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Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Those findings should not limited only to Obama rather they should be applied to any role model.

答案: N[解析] 此句意为“这些发现不仅仅局限于奥巴马,相反它们应该被用于任何榜样身上”从题干中的any role model...
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Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.I have seen many similar scenes of soldiers died on the battlefield and I often wonder what talents they have and lament their fates.

答案: C[解析] 此句意为:我已经看到过很多相似的士兵死在战场上的场景了,常常想他们都有什么样的天分,并且为他们的命运感到惋惜...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"Most employees don"t get much negative feedback because most managers think positive feedback has better effect on people than negative feedback.

答案: D[解析] 此句意为:大部分雇员收不到很多负面的反馈,因为大部分总经理认为相比较负面反馈,正面的反馈对人们的效果更好。根...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.The NBA use social network to prompt people to watch their games and to gather information about how and when to sell products.

答案: O[解析] 此句意为:全美篮球协会用社交媒体来推动人们看他们的比赛,并且收集如何卖产品以及什么时候卖之类的信息。根据题干...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.The first thing you notice in Nevinson"s painting Paths of Glory is the ordinariness of their death as well as their commonplace fate and one can hardly identify them.

答案: A[解析] 此句意为:看奈文森的画《通向荣耀之路》首先引起你注意的是他们死亡的平常之处,以及他们平庸的命运,而且人们很难...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"When Ms. Florentine was accused by her boss she felt deeply hurt and responded in an angry tone but she latter she calmed down and reacted reasonably.

答案: C[解析] 此句意为:当弗洛伦丁被她的老板批评时,她感到很受伤害,很生气地回应了老板的话,但是,后来她冷静下来,理性回应...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Though some companies are changing their social-media strategies, they still use it to advertise its products and the Twitter Inc. says the key to make it useful is engagement.

答案: L[解析] 此句意为:尽管一些公司在改变它们的社交媒体的策略,但是它们依然用它为产品做广告。Twitter公司说使社交网...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.Some young US servicemen came to my room to ring to their mothers which caused me bitterness on hearing their conversation on the phone.

答案: L[解析] 此句意为:一些美国的军人会到我房间里给妈妈打电话,听到他们的对话我感到很心酸。根据题干中的young US ...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"Mr. Karsh said sometimes the feedback may be not true and in that case you can ask your supervisor the cause of his criticism.

答案: N[解析] 此句意为:喀什先生说,有时这些反馈不是事实,在这种情况下你可以问问上司他批评的原因。根据题干中的Mr. Ka...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Spokesman of Facebook Inc. says companies should not take fans as the end but rather they should use them as a means to bring good business results.

答案: I[解析] 此句意为:Facebook公司的发言人说公司们不能把粉丝作为目的,而是要把它作为能带来良好经济结果的一种手段...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.This huge military machine in Kuwait is not only composed of hardware, discipline, resolution and belief but of boys who missed their mothers.

答案: M[解析] 此句意为:在科威特的军事机器不仅仅是由硬件、纪律、决心和信仰组成的,还是由那些思恋妈妈的男孩们组成的。根据题...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"Some people distort feedback into a personal criticism but the fight way to treat the feedback is treating it as a criticism of specific aspects of your present work.

答案: H[解析] 此句意为:一些人把反馈曲解成个人批评,但正确的做法是把它视为对你目前工作的具体方面的批评。根据题干中的dis...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Ritz-Carlton Hotel now do not want to attract more fans rather it spends more time to analyze its social-media conversations in order to know more their demands.

答案: B[解析] 此句意为:丽嘉酒店现在不想再吸引更多的粉丝,相反,它把时间花在分析社交媒体上的对话上,以便了解粉丝的需求。根...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.During the demonstration I went back to the hotel where I found several soldiers in American military uniforms with rifles in their hands.

答案: J[解析] 此句意为:在示威游行期间,我回到了旅馆,发现那里有几名士兵,穿着美国军装,手持来复枪。根据题干中的unifo...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Many companies are fooled by the huge fans and thinking they are building a powerful marketing channel but this is wrong for social media is not a persuasive marketing force.

答案: D[解析] 此句意为:许多公司都被巨大的粉丝数蒙蔽了,以为它们建立了一个强大的销售渠道,但这是错误的。因为社交媒体不是一...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.Soon after the explosion, there formed a demonstration of Iraqis with printed placards and leaflets blaming the American for making their lives dangerous.

答案: H[解析] 此句意为:在爆炸之后不久就有伊拉克人示威游行,他们拿着印好的谴责美国使他们处于水深火热之中的牌子和小册子。根...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"There is always some kind of truth behind feedback even if it only shows how others think of you so we should think what we can learn from it.

答案: O[解析] 此句意为:反馈的背后总是有某种事实,虽然它可能只是反映了其他人对你的看法,因此,我们要想想我们能从中学会什么...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Indian Road Cafe has spent a large amount of money on Facebook ads but it did not make great profits.

答案: H[解析] 此句意为:印度之路咖啡店在Facebook上做广告花了很多钱,但是却没得到什么利益。根据题干中的Indian...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.I described people"s fury and the demonstration of rage against Americans in that night"s news on BBC One.

答案: I[解析] 此句意为:我在那晚的BBC一套的新闻里描述了爆炸之后人们的怒气以及对美国表示愤怒的示威游行。根据题干中的ne...
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Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"There are three reasons which may cause people feel angry on hearing negative feedback.

答案: G[解析] 此句意为有三个原因会导致人们在听到批评后火冒三丈。根据题干中的three reasons which may...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.Comcast Corp. analyzes the data of social media in order to see the quality of service or ideas for new features.

答案: N[解析] 此句意为:Comcast公司分析了社交媒体的数据,来了解服务和关于新特征的想法的质量。根据题干中的Comca...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.Nevinson wrote that all artists should go to the battlefield and strengthen their art and experience the vulnerability of human flesh and blood.

答案: F[解析] 此句意为:每个艺术家都应该到战场上去,去强化他们的艺术,感受人类血肉之躯的脆弱性。根据题干中的可以定位到F段...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"Learning from criticism is a useful skill which is very hard to master but it also adds creativity at work and facilitates valuable communication.

答案: A[解析] 此句意为:从批评中学习是一件很有用的技能,这种能力很难掌握,但是却可以增加工作的创造性,并且促进可贵的交流。...
填空题

Social Media and Marketing
A. In May 2013, Ritz-Carlton Hotel Co. bought ads to promote its brand page on Facebook. After a few days, unhappy executives halted the campaign—but not because they weren"t gaining enough fans. Rather, they were gaining too many, too fast. "We were fearful that our engagement and connection with our community was dropping" as the fan base grew, says Allison Sitch, Ritz-Carlton"s vice president of global public relations.
B. Today, the hotel operator has about 498,000 Facebook fans; some rivals have several times as many. Rather than try to keep pace, Ritz-Carlton spends time analyzing its social-media conversations, to see what guests like and don"t like. It also reaches out to people who have never stayed at its hotels and express concern about the cost.
C. Ritz-Carlton illustrates a shift in corporate social-media strategies. After years of chasing Facebook fans and Twitter followers, many companies now stress quality over quantity. They are tracking mentions of their brand, and then using the information to help the business. "Fans and follower counts are over. Now it"s about what is social doing for you and real business objectives," says Jan Rezab, chief executive of Socialbakers AS, a social-media metrics company based in Prague.
D. When many companies joined Facebook in the late 2000s, they used it as another brand website where they provided links, contact information and monitored consumer gripes. Then, they got caught up in the numbers game, trying to rack up raw masses of fans and followers, believing they were building a solid marketing channel. But that often wasn"t the case. "Social media are not the powerful and persuasive marketing force many companies hoped they would be," concludes Gallup Inc., which on Monday released a report that examines the subject.
E. Gallup says 62% of the more than 18,000 U.S. consumers it polled said social media had no influence on their buying decisions. Another 30% said it had some influence. U.S. companies spent $5.1 billion on social-media advertising in 2013, but Gallup says "consumers are highly adept at tuning out brand-related Facebook and Twitter content." (Gallup"s survey was conducted via the Web and mail from December 2012 to January 2013. The survey has a margin of error of plus or minus 1 percentage point.)
F. In a study last year, Nielsen Holdings NV found that global consumers trusted ads on television, print, radio, billboards and movie trailers more than social-media ads. Gallup says brands assumed incorrectly that consumers would welcome them into their social lives. Then they delivered a hard sell that turned off many people.
G. More recently, changes in how Facebook manages users" news feeds have hindered brands" ability to reach their fans. Rather than a largely chronological stream, Facebook now manages the news feed to feature items it thinks users will want to see. The result: brands reached 6.5% of their fans with Facebook posts in March, down from 16% in February 2012, according to EdgeRank Checker, a social-media analytics firm recently acquired by Socialbakers.
H. Indian Road Care in New York City estimates it spent about $5,000 on Facebook ads, and its page now has about 13,000 fans. "But the return is really disappointing", says co-owner Jason Minter. "Unless you spend to boost a post, you only reach 300 to 400 people. I"ve certainly noticed the loss of organic reach. You spend all this time, and unfortunately, the return is not there." Mr. Minter says the restaurant still uses Facebook, but in a more targeted way, and is looking to a new website and other digital marketing approaches rather than building up the Facebook audience.
I. A spokesman for Facebook Inc. says companies need to adjust their priorities. "The way brands should think about this is changing," he says. "Fans should be a means to positive business outcomes—not the end themselves." The spokesman says Facebook has been honest with companies about the diminishing reach of their posts.
J. Companies reach more nonfans than fans on Facebook, as friends share content, which pushes posts higher in Facebook"s ranking system, according to Socialbakers. That puts value on conversation, rather than just posting content.
K. Another reason companies are looking beyond fan numbers is that the numbers are easily gamed. Researchers say many fans are fake, or automated, accounts designed to inflate numbers. Italian security researcher Andrea Stroppa says he found a new breed of sites offering Facebook fans or Twitter followers for pennies. In experiments, Mr. Stroppa paid 42 cents for 700 fans and seven cents for 100 likes on a Facebook post.
L. While companies are adjusting their social—media strategies, they continue to advertise on Facebook. First-quarter net income nearly tripled at the social-network on a 72% increase in revenue. Twitter Inc. says companies can have big followings as well as meaningful conversations with users. "Engagement is key and is something that can in tuna further grow your audience," says Ross Hoffman, Twitter"s director of brand strategy. "The onus of good content is on the marketer, and we are working with brands and agencies to sharpen this skill."
M. Indeed, some brands value a large social-media community. "We want to reach a very large audience," says Ben Blatt, executive director of digital strategy at Walt Disney Co."s ABC Television. The Facebook page for "Dancing with the Stars" has 5.2 million likes. Mr. Blatt says such a large fan base can be useful in tracking how popular one theme or episode is compared with others.
N. Cable and media company Comcast Corp. monitors social media extensively and analyzes data from 11 different sources, including which consumers click its links, engage with its social content or discuss its products and services. Those tools help Comcast see trends about the quality of service nationally or regionally, or ideas for new features, says Robin Dagostino, who runs social media for Comcast.
O. The NBA has 23 million Facebook fans. But executives are less concerned by the numbers than capitalizing on the social chatter. The NBA"s social team monitors conversation across a variety of social networks during games and posts video highlights of games in real time, hoping to prompt people to tune in to television. Employees monitor comments on social media to see what fans thought of a commercial, or when might be the best time to sell a T-shirt. "We want to give them more of what they"re talking about," says Melissa Rosenthal Brenner, the league"s senior vice president of digital media.One reason that some companies stop caring about fan numbers is that these numbers are not real for example you can gain fans by paying a little money.

答案: K[解析] 此句意为:一些公司不再关心粉丝数目的一个原因是这些数字不是真的,比如你可以花一点钱就可以买到粉丝。根据题干中...
填空题

Paths of Glory
A. What you notice first about the two figures in Christopher Nevinson"s painting Paths of Glory is the ordinariness of their death, their commonplace, unremarkable fate. They lie face down in the blasted earth, two men in British military uniforms, their helmets and rifles lying in the mud beside them. They are indistinguishable from each other, stripped of individual identity. Nothing marks them out as the unique human beings they must once have been with names, and families, and remembered childhoods, and desire and love and hope and ambition.
B. From the bottom left of the composition, where the corpse in the foreground lies with the soles of his boots facing you, your eye moves diagonally upwards and to the right, to the second dead man, who has fallen forwards towards you, and you see the top of his dark head but Nevinson denies you a glimpse of his face. He has no face, no personality, no story of his own.
C. In my time as a war reporter for the BBC I have come across scenes like this. You cannot mistake the recently dead for the sleeping, for there is something bloodless, something shockingly, arrestingly lifeless about them. I have found myself transfixed by odd detail—a bootlace tied just a few hours ago, by fingers that will now never move again. What talents lie locked into the muscle memory of those fingers Could they, as recently as this morning, have picked out a melody on a piano With the death of each individual, an entire universe vanishes.
D. Nevinson"s painting shocked the authorities of the day. They had sent him to the Western Front as an official war artist commissioned by the War Propaganda Department. His earlier work had pleased them. They"d deemed it good for British morale (士气). He"d produced a series of drawings for an exhibition called Britain"s Efforts and Ideals. His work depicted stages in the construction of an aircraft, all good, morale-boosting stuff.
E. He"d come to their attention because of a series of paintings he"d produced early in the war, drawn from his time as a volunteer ambulance driver in 1914-15. They are strikingly modernist in composition. In one, called La Mitrailleuse, or the machine gun, four soldiers—one dead, three living—are depicted at a machine gun post. It is a portrait of this first experience of truly modern war—rooted, as it now was, in mass production and the mobilization of organized industrial process. In the painting the men are drawn with the same hard, angular, rigid lines as the gleaming silver-grey gun they are operating—they are complementary parts of a co-ordinated destructive enterprise, humanity absorbed into the killing machine.
F. "All artists should go to the front," the hawkish Nevinson wrote of this early war experience, "to strengthen their art, by a worship of physical and moral courage, and a fearless desire of adventure, risk and daring." You see this still in modern warfare—men made of vulnerable flesh and blood, whose living fingers hold in their muscle memory infinite talents and skills absorbed into a vast, implacable, mechanised force of nature.
G. One day in the spring of 2003, a few days after the American-led invasion of Iraq and the symbolic toppling of the statue of Saddam Hussein, I came back to my room in the Hotel Palestine, a concrete tower block that looks out over the broad green-brown sweep of the Tigris River and the crashing teeming life of the crowded city beyond.
H. An American arms dump had just exploded in a residential suburb. Nearby houses that had withstood weeks of allied bombardment were destroyed. Families were wiped out. But what was striking was how quickly public anger was directed. Within an hour there was a demonstration of Iraqis—hundreds, perhaps thousands, strong—already with printed placards and leaflets blaming the Americans for deliberately endangering the lives of Iraqis.
I. I said in my report for that night"s news on BBC One: "The explosion has caused an anti-American fury. Within hours that fury was organised. It hasn"t taken long for this to turn into a demonstration of rage against the Americans. Today, nothing the Americans can say will be heard amid the din—the organised and carefully arranged chorus—of anti-American sentiment."
J. And in the middle of this tumult, I came back to the relative calm of my hotel room in the Hotel Palestine. There was no electricity. Sunlight slanted horizontally into the dusty, dim corridors and I saw at the end of the passage, outside my room, two figures standing against the white glare of the sun. As I approached I saw that they were soldiers, their uniforms stained with the mud of the Tigris valley, Americans, for they were holding US Army assault rifles in their arms.
K. They were a frightening presence. Until they spoke. "Sir," one of them said, and there was a quiet, shy respect in his voice. I saw that they were young, achingly young, perhaps 19 years old, fresh faces above long, lean, loose-limbed frames. "Sir," he went on, "we heard that there was a satellite phone in this room. We haven"t been able to call home in four months."
L. They were the first in a little group of young US servicemen who would come to my room for this purpose in the weeks that lay ahead. What struck me with great bitterness was this—that almost always they phoned their mothers. From the other side of the room you would hear the phone sound in some far place in Kentucky or Idaho. The boy would say "Hi Mom!" and then you would hear the excited, disbelieving scream of delight echoing down the line.
M. This vast military machine that we had watched assembles itself in Kuwait with its hardware and its discipline and its resolution and unshakeable belief in the virtue of its mission. It was composed, in part at least, of boys who—more than anything—missed their mothers.
N. I think of those two young men whose names I never learned when I look at Nevinso"s Paths of Glory . Its title is taken from Thomas Gray"s Elegy Written in a Country Church-Yard . "The paths of glory lead but to the grave."
O. Government censors did not like Paths of Glory . They judged it bad for morale and refused to pay Nevinson for it. But he included it anyway in the first exhibition of his war paintings in London early in 1918, with a brown paper strip across the canvas canning the word "censored". He was rebuked both for exhibiting a censored painting and, bizarrely, for unauthorised use of the word "censored" in a public place. But the painting was bought, during that exhibition, by the Imperial War Museum, where it remains.At first sight these soldiers are a horrible sight but when I looked closer I found they are strikingly young and they just wanted to call home.

答案: K[解析] 此句意为:乍一看这些士兵很可怕,但是仔细一看才发现他们都出奇的年轻,只想给家里打个电话。根据题干中的call...
填空题

Dealing with Criticism
A. No one likes getting criticism. But it can be a chance to show off a rare skill: taking negative feedback (反馈)well. It is a skill that requires practice, humility and a sizable dose of self-awareness. But the ability to learn from criticism fuels creativity at work, studies show, and helps the free flow of valuable communication.
B. Tempering an emotional response can be hard, especially "if you"re genuinely surprised and you"re getting that flood of anger and panic," says Douglas Stone, a lecturer at Harvard Law School and co-author of "Thanks for the Feedback."
C. Gillian Florentine was stunned when a supervisor at a previous employer accused her of working "under the cover of darkness." She was gathering internal data for a proposal she planned to present to him on scheduling flexibility for information-technology employees, says Ms. Florentine, a Pittsburgh human-resources consultant. She knew she should respond calmly, acknowledge that she sometimes made decisions on her own and ask specifically what had upset him. Her emotional response overrode her judgment, however. "I was like, "Are you kidding me"" she says. "I felt offended and personally hurt," and responded in an angry tone. Ms. Florentine later smoothed over the rift and promised to keep the boss better informed. But she told him that his wording had "felt like a personal attack on my integrity."
D. Many employees don"t get much practice receiving negative feedback, managers say. It is out of fashion, for one thing: Some 94% of human-resources managers favour positive feedback, saying it has a bigger impact on employees" performance than criticism, according to a 2013 survey of 803 employers by the Society for Human Resource Management and Globoforce. Performance reviews are infrequent, with 77% of employers conducting them only once a year.
E. When people are criticized, the strong feelings that follow can be tough to control. "If you end up in a puddle of tears, that"s going to be the memorable moment," says Dana Brownlee, founder of Professionalism Matters, Atlanta, a corporate-training company.
F. If tears well up or you feel yourself becoming defensive, ask to wait 24 hours before responding, says Brad Karsh, president of JB Training Solutions, Chicago, a consulting and training company. "Say, "thank you very much for the feedback. What I"d like to do is think about it.""
G. People react badly to feedback for one of three reasons, says Mr. Stone: The criticism may seem wrong or unfair. The listener may dislike or disrespect the person giving it. Or the feedback may rock the listener"s sense of identity or security.
H. Some people distort feedback into a devastating personal critique. Mr. Stone suggests writing down: "What is this feedback about, and what is it not about" Then, change your thinking by eliminating distorted thoughts. "The goal is to get the feedback back into the fight-sized box" as a critique of specific aspects of your current performance, he says.
I. Mr. Stone recalls a meeting years ago where a client tossed down on the table a report he and his colleague and co-author Sheila Heen had written and yelled, "This is a piece of s—!" Mr. Stone says his heart sank: "I"m thinking, "This meeting is not going well."" But Ms. Heen had a comeback: "When you say s—, could you be more specific What do you mean" The questions touched off a useful two-hour discussion, Mr. Stone says. Ms. Heen confirms the account.
J. "What" questions, such as "What evidence did you see" tend to draw out more helpful information, says productivity-training consultant Garrett Miller. Questions that begin with "why," such as, "Why are you saying that" breed resentment and bog down the conversation, says Mr. Miller, chief executive of CoTria, Tranquility, N.J.
K. It is tempting to dismiss criticism from a boss you dislike. Lori Kleiman, a speaker and author on human-resource issues in Chicago, finished a sales call several years ago by signing up a new client. A manager who had been listening in called afterward, congratulated her, then delivered a critique: Ms. Kleiman said "like" too often while talking to the client. Ms. Kleiman felt angry at the call, because she felt this manager frequently "one-upped" her, and at first dismissed the feedback, she says. But after some thought, she saw that the manager was right. As a result, she says, she began to choose her words more carefully and broke the habit.
L. Extra restraint is needed if a boss or colleague issues a critique in a meeting in front of others. "Don"t create a scene. Just nod and keep a smile," says Mr. Karsh. Later, acknowledge the feedback, but explain that it wasn"t appropriate or helpful to receive it in front of others. Ask that in the future, "we have those discussions one-on-one," he says.
M. Employees tend to become less defensive if they receive frequent feedback, says Catalina Andrade, training and benefits manager at Tris3ct, a Chicago marketing agency. Tris3ct trains managers to give frequent, direct feedback and to show understanding while doing so.
N. Some feedback may actually be out of line with your performance or character. It is fair to ask a supervisor about the basis for the critique, Mr. Karsh says. If the boss hasn"t bothered to gather estimations from co-workers, clients or customers who know and depend on your work, it may be all fight to ask that their evaluations be included.
O. After reflecting on feedback for a while, however, most people realize, "I can totally see why someone would say that," Mr. Karsh adds. Mr. Miller, the productivity consultant, says he was angry when a boss on a previous job scolded him for hosting an informal team strategy meeting the night before an all-employee conference. The meeting was productive. But the boss criticized Mr. Miller, reminding him of the boss"s directive that no conference gatherings were to begin until the next day. "I was screaming in my mind," Mr. Miller says, but he kept quiet. After some thought, he realized that "it wasn"t about whether I made a good business decision. It was about his authority." He called the boss and left a voice-mail apology, saying he should have cleared his plans in advance. "All feedback has some truth in it," even if only to reveal how others think, Mr. Miller says. Before dismissing it, ask yourself, "What I can learn from this"People often want to dismiss the criticism from a person they dislike and Ms. Kleiman once dismissed a criticism from a manager but later she found the manager was right.

答案: K[解析] 此句意为:人们很想对那些来自自己不喜欢的人的反馈置之不理,卡莱门小姐曾经就无视一位经理给她提的批评意见,但是...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Now people have the opportunity to express their feelings for Obama and they can talk honestly about racial issues.

答案: J[解析] 此句意为“现在人们有机会表达对于奥巴马的感情了,也可以诚实地谈论种族问题”,根据题干中的have the o...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."By far there is no intergenerational warfare for most old people have families and most of them keep in touch with their children.

答案: K[解析] 此句意为:到目前为止还没有出现两代人之间的战争,原因是大部分老年人也有家庭,而且大多都保持着联系。这与K段中...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Brian Nosek"s study shows that there is a small drop in the bias though it is very slow.

答案: I[解析] 此句意为“布赖恩·诺塞克的研究表明偏见有所下降只是幅度比较小”,根据题干中的Brian Nosek可以定位到...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."The outline of the changes needed are very clear and the most effective method by far is to give people the opportunity to work longer.

答案: E[解析] 此句意为:需要进行的改革在大方向上是非常清楚的,目前最有效的办法是延长员工的工作时间,这与E段中的The o...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."People did not pay much attention to the aging problem till the early 19908 when the World Bank noticed something big was happening, that is pension in most countries are sustainable.

答案: A[解析] 此句意为:在20世纪90年代初之前大家对人口老龄化都不太重视,直到世界银行发现有件重大的事正在发生,即大多数...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.The Obama effect is very uncertain because we don"t know how long it will last and it may change as people may stop considering his race altogether.

答案: O[解析] 此句意为“奥巴马效应具有不确定性,因为我们不知道它能持续多久,它也会变化,比如人们不再考虑他的种族问题”,根...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Ashby Plant seized on Obama"s candidacy to test hypotheses about the power of role models and his study shows that Obama effect has both positive and negative sides.

答案: C[解析] 此句意为“阿什比·普兰特利用奥巴马的竞选来测试有关榜样力量的假说,他的研究显示奥巴马效应既有好的方面也有不好...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."The shift in the gravity to older age group will have a profound effect on societies in various ways.

答案: L[解析] 此句意为:重心向老年人口倾斜将会对社会各个方面产生深远影响。这与L段中的Even so, the shift...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Obama"s victory in the General election gives Erin White great faith and confidence who used to doubt her potential.

答案: A[解析] 此句意为“奥巴马在大选中的胜利给艾琳·怀特以巨大的信念和信心,在此之前她常常怀疑自己的潜力”,根据题干中的E...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."In many developed countries the immigrants are filling the gap of labour shortage, especially, in some fast aging western European countries.

答案: G[解析] 此句意为:在许多国家,移民填补了已经出现的劳动力短缺,特别是在迅速老龄化的西欧,这与G段中的In many ...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Psychologists had expected that Obama would become a powerful role model for African Americans and would change white people"s prejudice against black people.

答案: B[解析] 此句意为“心理学家认为奥巴马会成为非裔美国人的强大榜样,将会改变白人对黑人的偏见”根据题干中的powerfu...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."Most countries will be reluctant to put their few young people to military service which will make America play an even greater role in the developed world"s defence effort.

答案: M[解析] 此句意为:许多国家不愿意将仅有的年轻人送去服兵役,这将迫使美国在发达世界的防御在工作中扮演更重要的角色。这与...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.Psychologists tested four separate groups at four key stages of Obama"s presidential campaign which shows that Obama"s success has a positive influence on black people.

答案: E[解析] 此句意为“心理学家奥巴马竞选总统的四个关键阶段分别测试了四组人,研究发现奥巴马的成功对黑人有积极影响”,根据...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."Now no one can say for sure whether these methods took by governments will work or not for this problem has never happened in the human history.

答案: O[解析] 此句意为:现在没人能够保证政府采取的这些措施会有效,因为这个问题是史无前例的,这与O段中的But even ...
填空题

Obama"s Success Isn"t All Good News for Black Americans
A. As Erin White watched the election results head towards victory for Barack Obama, she felt a burden lifting from her shoulders. "In that one second, it was a validation for my whole race," she recalls. "I"ve always been an achiever," says White, who is studying for an MBA at Vanderbilt University in Nashville, Tennessee. "But there had always been these things in the back of my mind questioning whether I really can be who I want. It was like a shadow, following me around saying you can only go so far. Now it"s like a barrier has been let down."
B. White"s experience is what many psychologists had expected—that Obama would prove to be a powerful role model for African Americans. Some hoped his rise to prominence would have a big impact on white Americans, too, challenging those who still harbour racist sentiments. "The traits that characterise him are very contradictory to the racial stereotypes that black people are aggressive and uneducated," says Ashby Plant of Florida State University. "He"s very intelligent and eloquent."
Sting in the tail
C. Ashby Plant is one of a number of psychologists who seized on Obama"s candidacy to test hypotheses about the power of role models. Their work is already starting to reveal how the "Obama effect" is changing people"s views and behaviour. Perhaps surprisingly, it is not all good news: there is a sting in the tail of the Obama effect.
D. But first the good news. Barack Obama really is a positive role model for African Americans, and he was making an impact even before he got to the White House. Indeed, the Obama effect can be surprisingly immediate and powerful, as Ray Friedman of Vanderbilt University and his colleagues discovered.
E. They tested four separate groups at four key stages of Obama"s presidential campaign. Each group consisted of around 120 adults of similar age and education, and the test assessed their language skills. At two of these stages, when Obama"s success was less than certain, the tests showed a clear difference between the scores of the white and black participants—an average of 12.1 out of 20, compared to 8.8, for example. When the Obama fever was at its height, however, the black participants performed much better. Those who had watched Obama"s acceptance speech as the Democrats" presidential candidate performed just as well, on average, as the white subjects. After his election victory, this was true of all the black participants.
Dramatic shift
F. What can explain this dramatic shift At the start of the test, the participants had to declare their race and were told their results would be used to assess their strengths and weaknesses. This should have primed the subjects with "stereotype threat"—an anxiety that their results will confirm negative stereotypes, which has been shown to damage the performance of African Americans. Obama"s successes seemed to act as a shield against this. "We suspect they felt inspired and energised by his victory, so the stereotype threat wouldn"t prove a distraction," says Friedman.
Lingering racism
G. If the Obama effect is positive for African Americans, how is it affecting their white compatriots (同胞) Is the experience of having a charismatic (有魅力的) black president modifying lingering racist attitudes There is no easy way to measure racism directly; instead psychologists assess what is known as "implicit bias", using a computer-based test that measures how quickly people associate positive and negative words—such as "love" or "evil"—with photos of black or white faces. A similar test can also measure how quickly subjects associate stereotypical traits—such as athletic skills or mental ability—with a particular group.
H. In a study that will appear in the Journal of Experimental Social Psychology , Plant"s team tested 229 students during the height of the Obama fever. They found that implicit bias has fallen by as much as 90% compared with the level found in a similar study in 2006. "That"s an unusually large drop," Plant says. While the team can"t be sure their results are due solely to Obama, they also showed that those with the lowest bias were likely to subconsciously associate black skin colour with political words such as "government" or "president". This suggests that Obama was strongly on their mind, says Plant.
Drop in bias
I. Brian Nosek of the University of Virginia in Charlottesville, who runs a website that measures implicit bias using similar test, has also observed a small drop in bias in the 700,000 visitors to the site since January 2007, which might be explained by Obama"s rise to popularity. However, his preliminary results suggest that change will be much slower coming than Plant"s results suggest.
Talking honestly
J. "People now have the opportunity of expressing support for Obama every day," says Daniel Effron at Stanford University in California. "Our research arouses the concern that people may now be more likely to raise negative views of African Americans." On the other hand, he says, it may just encourage people to talk more honestly about their feelings regarding race issues, which may not be such a bad thing.
K. Another part of the study suggests far more is at stake than the mere expression of views. The Obama effect may have a negative side. Just one week after Obama was elected president, participants were less ready to support policies designed to address racial inequality than they had been two weeks before the election.
Huge obstacles
L. It could, of course, also be that Obama"s success helps people to forget that a disproportionate number of black Americans still live in poverty and face huge obstacles when trying to overcome these circumstances. "Barack Obama"s family is such a salient (出色的) image, we generalise it and fail to see the larger picture—that there"s injustice in every aspect of American life," says Cheryl Kaiser of the University of Washington in Seattle. Those trying to address issues of racial inequality need to constantly remind people of the inequalities that still exist to counteract the Obama"s effect, she says.
M. Though Plan"s findings were more positive, she too warns against thinking that racism and racial inequalities are no longer a problem. "The last thing I want is for people to think everything"s solved."
N. These findings do not only apply to Obama, or even just to race. They should hold for any role model in any country. "There"s no reason we wouldn"t have seen the same effect on our views of women if Hillary Clinton or Sarah Palin had been elected," says Effron. So the election of a female leader might have a downside for other women.
Beyond race
O. We also don"t yet know how long the Obama effect—both its good side and its bad—will last. Political sentiment is notoriously changeable: What if things begin to go wrong for Obama, and his popularity slumps And what if Americans become so familiar with having Obama as their president that they stop considering his race altogether "Over time he might become his own entity," says Plant. This might seem like the ultimate defeat for racism, but ignoring the race of certain select individuals—a phenomenon that psychologists call subtyping—also has an insidious (隐伏的) side. "We think it happens to help people preserve their beliefs, so they can still hold on to the previous stereotypes." That could turn out to be the cruellest of all the twists to the Obama effect.The good news is that Obama proves to be a powerful role model and the Obama effect can be surprisingly immediate and powerful.

答案: D[解析] 此句意为“好消息是奥巴马是一个很强大的榜样,而且奥巴马效应如此迅速和巨大的影响令人惊讶”,根据题干中的The...
填空题

Into the Unknown
The world has never seen population ageing before. Can it cope
A. Until the early 1990s nobody much thought about whole populations getting older. The UN had the foresight to convene a "world assembly on ageing" back in 1982, but that came and went. By 1994 the World Bank had noticed that something big was happening. In a report entitled "Averting the Old Age Crisis", it argued that pension arrangements in most countries were unsustainable.
B. For the next ten years a succession of books, mainly by Americans, sounded the alarm. They had titles like Young vs Old, Gray Dawn and The Coming Generational Storm, and their message was blunt: health-care systems were heading for the rocks, pensioners were taking young people to the cleaners, and soon there would be intergenerational warfare.
C. Since then the debate has become less emotional, not least because a lot more is known about the subject. Books, conferences and research papers have multiplied. International organisations such as the OECD and the EU issue regular reports. Population ageing is on every agenda, from G8 economic conferences to NATO summits. The World Economic Forum plans to consider the future of pensions and health care at its prestigious Davos conference early next year. The media, including this newspaper, are giving the subject extensive coverage.
D. Whether all that attention has translated into sufficient action is another question. Governments in rich countries now accept that their pension and health-care promises will soon become unaffordable, and many of them have embarked on reforms, but so far only timidly. That is not surprising: politicians with an eye on the next election will hardly rush to introduce unpopular measures that may not bear fruit for years, perhaps decades.
E. The outline of the changes needed is clear. To avoid fiscal (财政) meltdown, public pensions and health-care provision will have to be reined back severely and taxes may have to go up. By far the most effective method to restrain pension spending is to give people the opportunity to work longer, because it increases tax revenues and reduces spending on pensions at the same time. It may even keep them alive longer. John Rother, the AARP"s head of policy and strategy, points to studies showing that other things being equal, people who remain at work have lower death rates than their retired peers.
F. Younger people today mostly accept that they will have to work for longer and that their pensions will be less generous. Employers still need to be persuaded that older workers are worth holding on to. That may be because they have had plenty of younger ones to choose from, partly thanks to the post-war baby-boom and partly because over the past few decades many more women have entered the labour force, increasing employers" choice. But the reservoir of women able and willing to take up paid work is running low, and the baby-boomers are going grey.
G. In many countries immigrants have been filling such gaps in the labour force as have already emerged (and remember that the real shortage is still around ten years off). Immigration in the developed world is the highest it has ever been, and it is making a useful difference. In still-fertile America it currently accounts for about 40% of total population growth, and in fast-ageing Western Europe for about 90%.
H. On the face of it, it seems the perfect solution. Many developing countries have lots of young people in need of jobs; many rich countries need helping hands that will boost tax revenues and keep up economic growth. But over the next few decades labour forces in rich countries are set to shrink so much that inflows of immigrants would have to increase enormously to compensate: to at least twice their current size in western Europe"s most youthful countries, and three times in the older ones. Japan would need a large multiple of the few immigrants it has at present. Public opinion polls show that people in most rich countries already think that immigration is too high. Further big in-creases would be politically unfeasible.
I. To tackle the problem of ageing populations at its root, "old" countries would have to rejuvenate (使年轻) themselves by having more of their own children. A number of them have tried, some more successfully than others. But it is not a simple matter of offering financial incentives or providing more child care. Modern urban life in rich countries is not well adapted to large families. Women find it hard to combine family and career. They often compromise by having just one child.
J. And if fertility in ageing countries does not pick up It will not be the end of the world, at least not for quite a while yet, but the world will slowly become a different place. Older societies may be less innovative and more strongly disinclined to take risks than younger ones. By 2025 at the latest, about half the voters in America and most of those in western European countries will be over 50—and older people turn out to vote in much greater number than younger ones. Academic studies have found no evidence so far that older voters have used their power at the ballot box to push for policies that specifically benefit them, though if in future there are many more of them they might start doing so.
K. Nor is there any sign of the intergenerational warfare predicted in the 1990s. After all, older people themselves mostly have families. In a recent study of parents and grown-up children in 11 European countries, Karsten Hank of Mannheim University found that 85% of them lived within 25kin of each other and the majority of them were in touch at least once a week.
L. Even so, the shift in the centre of gravity to older age groups is bound to have a profound effect on societies, not just economically and politically but in all sorts of other ways too. Richard Jackson and Neil Howe of America"s CSIS, in a thoughtful book called The Graying of the Great Powers , argue that, among other things, the ageing of the developed countries will have a number of serious security implications.
M. For example, the shortage of young adults is likely to make countries more reluctant to commit the few they have to military service. In the decades to 2050, America will find itself playing an ever-increasing role in the developed world"s defence effort. Because America"s population will still be growing when that of most other developed countries is shrinking, America will be the only developed country that still matters geopolitically (地缘政治上).
Ask me in 2020
N. There is little that can be done to stop population ageing, so the world will have to live with it. But some of the consequences can be alleviated. Many experts now believe that given the right policies, the effects, though grave, need not be catastrophic. Most countries have recognised the need to do something and are beginning to act.
O. But even then there is no guarantee that their efforts will work. What is happening now is historically unprecedented. Ronald Lee, director of the Centre on the Economics and Demography of Ageing at the University of California, Berkeley, puts it briefly and clearly: "We don"t really know what population ageing will be like, because nobody has done it yet."To tackle the problem as its root, "old" countries should make more young people but this is very hard for urban people and women who want to keep balance between family and career.

答案: I[解析] 此句意为:要从根本上解决人口老龄化问题,“老龄化”的国家需要提高出生率,但是这对于都市人来说很难,特别是那些...
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