问答题
Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_____ of company or product names and slogans【T1】______Ford’s introduction of "Pinto" in【T2】_____【T2】______b)Cultural【T3】_____ must also be analysed【T3】______II. 【T4】______in cross cultural advertising【T4】______a)Aim: potential customers can【T5】______the ads【T5】______b)Examples:【T6】_____: USA【T6】______— Assume that listeners are【T7】_____ background information【T7】______Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_____ in Japan【T8】______c)Colours having【T9】_____:【T9】______Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_____ are unlucky in Japan【T10】______3. Images:— Bikinis are commonplace in London but【T11】_____in Middle East【T11】______IV. 【T12】______in cross cultural advertising【T12】______a)【T13】_____【T13】______b)【T14】_____ society【T14】______— Stress the word "I"c)【T15】_____ and hierarchical societies【T15】______— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T1】