单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.It can be inferred from the passage that, when seeking to appoint new members to a corporation"s board, the chair traditionally looked for candidates who______.

A.had experience dealing with community affairs
B.could work easily with other members of the board
C.were already involved in establishing policy for that corporation
D.had influential connections outside the business world
题目列表

你可能感兴趣的试题

单项选择题

Up-Minneapolis, MN—A father was recently arrested by the police for spanking his child, starting a debate among the American public about spanking. Is spanking, or other types of corporal punishment, an acceptable form of discipline for children Or is it a form of child abuse
The case that everyone has talking is the arrest of Dale Clover, a thirty-six-year-old father of three, at a shopping mall in St. Louis, Missouri. He was arrested after an employee at the mall saw him spanking his five-year-old son, Donny, and called the police. The father was arrested for child abuse. Mr. Clover admits that he hit his son but says that it wasn"t child abuse. He says it was discipline.
Across the country, parents disagree on this issue: What is the difference between loving discipline and child abuse Some parents like Rhonda Moore see a clear difference between spanking and child abuse. Rhonda Moore believes a little bit of pain is necessary to teach a child what is right and wrong. "It"s like burning your hand when you touch a hot stove. Pain is nature"s way of teaching us." Moore believes that spanking is done out of love, but child abuse is done out of anger, when the parent loses control. "When I spank my children, I always talk to them before and afterward, and explain why they are being spanked. I explain what they did wrong, and they remember not to do it again." Moore says that her children respect her as a parent and understand that she is spanking them for their own good.
In contrast, Taylor Robinson, father of four, feels that parents should never hit their children for any reason. Robinson wants his children to learn right and wrong, but not because they are afraid of being hit. "Spanking teaches children to fear their parents, not respect them. When a parent spanks a child, what the child learns is that problems should be solved with violence." Robinson believes that children learn that it is acceptable for parents to hurt their children. "None of these are lessons that I want to teach my children. I want my children to learn to talk about their problems and solve them without violence, but spanking doesn"t teach that."
Parents are split about corporal punishment, and doctors also disagree about the issue. Dr. John Oparah thinks our child abuse laws sometimes go too far; that is, they make it difficult for parents to discipline their children. Oparah says that today many children do not respect their parents. "Children need strong, loving discipline. Sometimes spanking is the best way to get a child"s attention, to make sure the child listens to the parent."
Most doctors, however, say that there are many harmful effects of spanking. Dr. Beverly Lau is opposed to spanking. Lau argues that spanking can lead to more violent behavior in children. She points to research shows that children who are spanked are more violent when they grow up. "A child may stop misbehaving for the moment, but over time, children who are spanked actually misbehave more than children who are not spanked." Lau adds that research shows that, if you want a peaceful family, parents should not spank their children.
The issue of spanking and corporal punishment will continue to be debated among parents and in the courts. In the meantime, if he is convicted of child abuse, Dale Clover could get up to five years in prison.What is the main idea of this passage

A.Doctors believe that spanking is harmful to children.
B.Parents and doctors disagree about the benefits of spanking children.
C.Spanking teaches children the difference between right and wrong.
D.Child abuse laws make it difficult for parents to discipline their kids.
单项选择题

The journalism bug bit me at a young age and I chased my dream in high school and college. Guess it was the Mary Tyler Moore and Lou Grant shows that inspired me.
Unfortunately, that was TV; this was reality. I worked in TV and at newspapers. Movies and television often make these out to be glamorous jobs, but let me assure you nothing could be further from the truth. For the rookie, it"s often very long hours (50—70 per week not uncommon) and the pay is just a crime. Many in management don"t believe in paying overtime, even when it"s due. I had to file complaints against one employer (the owner of a small newspaper chain) and my last employer at the Labor Department. They were burning people out like there was no tomorrow. We should"ve installed revolving doors.
Working in the press (TV or newsprint) can often be VERY stressful. There is ALWAYS a push on to get the information out (in its complete form) first and to get it out completely accurately. TV stations succeed greatly at the former, but quite often blow it on the latter. And you rarely hear a TV reporter or anchor man apologize or admit a mistake. Newspapers do it every day, and some feel that blows their credibility, but it should do the opposite.
With about 20 years in the field and four years at my last job as editor in chief, I was released for political reasons. My publishers were high-ranking members of a political party. They were drinking buddies with the governor and many US senators. Despite their efforts to "draft" me, I refused to sign the dotted line on application forms (for the party) and was fired. The day after election day, I was told I was being released because I did not live in the community. Only two people of the 25—30 working there lived in the community.
My greatest sense of accomplishment in this business has come from enlightening the public, making them aware of politicians and government officials breaking laws or just outright lying. You would not believe all the mess I have seen. Some of my stories and editorials have earned me awards and a number of them have sparked investigations by the state police and FBI. All in a day"s work.
Yes, it"s an ego thing at first, but that quickly wears off. It"s a VERY cut-throat business. I began to see that in college and grade school. Working in a news room you have to get over the personalities, the egos and try to work around management"s pet peeves. We"ve had to spike (kill, censor) stories in TV and at papers because some stupid advertiser would be upset. Usually a friend of a friend, or a friend of an advertiser. It"s SUCH a joke.
I now wish I had not changed my major from computer science to journalism. Ouch! I would be making more money and living an easier life.
My dream is to own a newspaper—probably a niche publication or a trade journal, somewhere in North Carolina or Colorado. Wish me luck.Why does the author say the pay of news reporters is a crime

A.Because it is a crime not to pay them for overtime.
B.Because it is illegal to require them to work long hours.
C.Because it is a violation of the law to pay poor salaries.
D.Because it is wrong to pay them such low salaries.
单项选择题

Up-Minneapolis, MN—A father was recently arrested by the police for spanking his child, starting a debate among the American public about spanking. Is spanking, or other types of corporal punishment, an acceptable form of discipline for children Or is it a form of child abuse
The case that everyone has talking is the arrest of Dale Clover, a thirty-six-year-old father of three, at a shopping mall in St. Louis, Missouri. He was arrested after an employee at the mall saw him spanking his five-year-old son, Donny, and called the police. The father was arrested for child abuse. Mr. Clover admits that he hit his son but says that it wasn"t child abuse. He says it was discipline.
Across the country, parents disagree on this issue: What is the difference between loving discipline and child abuse Some parents like Rhonda Moore see a clear difference between spanking and child abuse. Rhonda Moore believes a little bit of pain is necessary to teach a child what is right and wrong. "It"s like burning your hand when you touch a hot stove. Pain is nature"s way of teaching us." Moore believes that spanking is done out of love, but child abuse is done out of anger, when the parent loses control. "When I spank my children, I always talk to them before and afterward, and explain why they are being spanked. I explain what they did wrong, and they remember not to do it again." Moore says that her children respect her as a parent and understand that she is spanking them for their own good.
In contrast, Taylor Robinson, father of four, feels that parents should never hit their children for any reason. Robinson wants his children to learn right and wrong, but not because they are afraid of being hit. "Spanking teaches children to fear their parents, not respect them. When a parent spanks a child, what the child learns is that problems should be solved with violence." Robinson believes that children learn that it is acceptable for parents to hurt their children. "None of these are lessons that I want to teach my children. I want my children to learn to talk about their problems and solve them without violence, but spanking doesn"t teach that."
Parents are split about corporal punishment, and doctors also disagree about the issue. Dr. John Oparah thinks our child abuse laws sometimes go too far; that is, they make it difficult for parents to discipline their children. Oparah says that today many children do not respect their parents. "Children need strong, loving discipline. Sometimes spanking is the best way to get a child"s attention, to make sure the child listens to the parent."
Most doctors, however, say that there are many harmful effects of spanking. Dr. Beverly Lau is opposed to spanking. Lau argues that spanking can lead to more violent behavior in children. She points to research shows that children who are spanked are more violent when they grow up. "A child may stop misbehaving for the moment, but over time, children who are spanked actually misbehave more than children who are not spanked." Lau adds that research shows that, if you want a peaceful family, parents should not spank their children.
The issue of spanking and corporal punishment will continue to be debated among parents and in the courts. In the meantime, if he is convicted of child abuse, Dale Clover could get up to five years in prison.Why does the author include Rhonda Moore and Taylor Robinson in this article

A.To give examples of parents who spank their children.
B.To compare the views of a parent and a doctor.
C.To contrast the opinions of two parents.
D.To argue against spanking one"s children.
单项选择题

The journalism bug bit me at a young age and I chased my dream in high school and college. Guess it was the Mary Tyler Moore and Lou Grant shows that inspired me.
Unfortunately, that was TV; this was reality. I worked in TV and at newspapers. Movies and television often make these out to be glamorous jobs, but let me assure you nothing could be further from the truth. For the rookie, it"s often very long hours (50—70 per week not uncommon) and the pay is just a crime. Many in management don"t believe in paying overtime, even when it"s due. I had to file complaints against one employer (the owner of a small newspaper chain) and my last employer at the Labor Department. They were burning people out like there was no tomorrow. We should"ve installed revolving doors.
Working in the press (TV or newsprint) can often be VERY stressful. There is ALWAYS a push on to get the information out (in its complete form) first and to get it out completely accurately. TV stations succeed greatly at the former, but quite often blow it on the latter. And you rarely hear a TV reporter or anchor man apologize or admit a mistake. Newspapers do it every day, and some feel that blows their credibility, but it should do the opposite.
With about 20 years in the field and four years at my last job as editor in chief, I was released for political reasons. My publishers were high-ranking members of a political party. They were drinking buddies with the governor and many US senators. Despite their efforts to "draft" me, I refused to sign the dotted line on application forms (for the party) and was fired. The day after election day, I was told I was being released because I did not live in the community. Only two people of the 25—30 working there lived in the community.
My greatest sense of accomplishment in this business has come from enlightening the public, making them aware of politicians and government officials breaking laws or just outright lying. You would not believe all the mess I have seen. Some of my stories and editorials have earned me awards and a number of them have sparked investigations by the state police and FBI. All in a day"s work.
Yes, it"s an ego thing at first, but that quickly wears off. It"s a VERY cut-throat business. I began to see that in college and grade school. Working in a news room you have to get over the personalities, the egos and try to work around management"s pet peeves. We"ve had to spike (kill, censor) stories in TV and at papers because some stupid advertiser would be upset. Usually a friend of a friend, or a friend of an advertiser. It"s SUCH a joke.
I now wish I had not changed my major from computer science to journalism. Ouch! I would be making more money and living an easier life.
My dream is to own a newspaper—probably a niche publication or a trade journal, somewhere in North Carolina or Colorado. Wish me luck.That revolving doors should have been installed in the entrance to the publishing house is an overstatement to describe______.

A.the huge number of reporters who have exhausted themselves on the job
B.the high turnover of reporters due to the stress and strain of the job
C.the high death rate of reporters working on the job
D.the heavy pressure on the employers to reduce cost
单项选择题

Up-Minneapolis, MN—A father was recently arrested by the police for spanking his child, starting a debate among the American public about spanking. Is spanking, or other types of corporal punishment, an acceptable form of discipline for children Or is it a form of child abuse
The case that everyone has talking is the arrest of Dale Clover, a thirty-six-year-old father of three, at a shopping mall in St. Louis, Missouri. He was arrested after an employee at the mall saw him spanking his five-year-old son, Donny, and called the police. The father was arrested for child abuse. Mr. Clover admits that he hit his son but says that it wasn"t child abuse. He says it was discipline.
Across the country, parents disagree on this issue: What is the difference between loving discipline and child abuse Some parents like Rhonda Moore see a clear difference between spanking and child abuse. Rhonda Moore believes a little bit of pain is necessary to teach a child what is right and wrong. "It"s like burning your hand when you touch a hot stove. Pain is nature"s way of teaching us." Moore believes that spanking is done out of love, but child abuse is done out of anger, when the parent loses control. "When I spank my children, I always talk to them before and afterward, and explain why they are being spanked. I explain what they did wrong, and they remember not to do it again." Moore says that her children respect her as a parent and understand that she is spanking them for their own good.
In contrast, Taylor Robinson, father of four, feels that parents should never hit their children for any reason. Robinson wants his children to learn right and wrong, but not because they are afraid of being hit. "Spanking teaches children to fear their parents, not respect them. When a parent spanks a child, what the child learns is that problems should be solved with violence." Robinson believes that children learn that it is acceptable for parents to hurt their children. "None of these are lessons that I want to teach my children. I want my children to learn to talk about their problems and solve them without violence, but spanking doesn"t teach that."
Parents are split about corporal punishment, and doctors also disagree about the issue. Dr. John Oparah thinks our child abuse laws sometimes go too far; that is, they make it difficult for parents to discipline their children. Oparah says that today many children do not respect their parents. "Children need strong, loving discipline. Sometimes spanking is the best way to get a child"s attention, to make sure the child listens to the parent."
Most doctors, however, say that there are many harmful effects of spanking. Dr. Beverly Lau is opposed to spanking. Lau argues that spanking can lead to more violent behavior in children. She points to research shows that children who are spanked are more violent when they grow up. "A child may stop misbehaving for the moment, but over time, children who are spanked actually misbehave more than children who are not spanked." Lau adds that research shows that, if you want a peaceful family, parents should not spank their children.
The issue of spanking and corporal punishment will continue to be debated among parents and in the courts. In the meantime, if he is convicted of child abuse, Dale Clover could get up to five years in prison.In paragraph 4, all of the following are lessons Taylor Robinson believes children learn from spanking EXCEPT______.

A.children should fear their parents
B.problems can be resolved with violence
C.it is acceptable for parents to hurt their kids
D.people should talk about problems, without violence
单项选择题

The journalism bug bit me at a young age and I chased my dream in high school and college. Guess it was the Mary Tyler Moore and Lou Grant shows that inspired me.
Unfortunately, that was TV; this was reality. I worked in TV and at newspapers. Movies and television often make these out to be glamorous jobs, but let me assure you nothing could be further from the truth. For the rookie, it"s often very long hours (50—70 per week not uncommon) and the pay is just a crime. Many in management don"t believe in paying overtime, even when it"s due. I had to file complaints against one employer (the owner of a small newspaper chain) and my last employer at the Labor Department. They were burning people out like there was no tomorrow. We should"ve installed revolving doors.
Working in the press (TV or newsprint) can often be VERY stressful. There is ALWAYS a push on to get the information out (in its complete form) first and to get it out completely accurately. TV stations succeed greatly at the former, but quite often blow it on the latter. And you rarely hear a TV reporter or anchor man apologize or admit a mistake. Newspapers do it every day, and some feel that blows their credibility, but it should do the opposite.
With about 20 years in the field and four years at my last job as editor in chief, I was released for political reasons. My publishers were high-ranking members of a political party. They were drinking buddies with the governor and many US senators. Despite their efforts to "draft" me, I refused to sign the dotted line on application forms (for the party) and was fired. The day after election day, I was told I was being released because I did not live in the community. Only two people of the 25—30 working there lived in the community.
My greatest sense of accomplishment in this business has come from enlightening the public, making them aware of politicians and government officials breaking laws or just outright lying. You would not believe all the mess I have seen. Some of my stories and editorials have earned me awards and a number of them have sparked investigations by the state police and FBI. All in a day"s work.
Yes, it"s an ego thing at first, but that quickly wears off. It"s a VERY cut-throat business. I began to see that in college and grade school. Working in a news room you have to get over the personalities, the egos and try to work around management"s pet peeves. We"ve had to spike (kill, censor) stories in TV and at papers because some stupid advertiser would be upset. Usually a friend of a friend, or a friend of an advertiser. It"s SUCH a joke.
I now wish I had not changed my major from computer science to journalism. Ouch! I would be making more money and living an easier life.
My dream is to own a newspaper—probably a niche publication or a trade journal, somewhere in North Carolina or Colorado. Wish me luck.Why was the author fired from his job

A.Because he refused to move into the community where the publishing house was located.
B.Because a number of his articles have led to investigations by the authorities.
C.Because he refused to join his bosses political party.
D.Because he often filed complaints against his employer.
单项选择题

Up-Minneapolis, MN—A father was recently arrested by the police for spanking his child, starting a debate among the American public about spanking. Is spanking, or other types of corporal punishment, an acceptable form of discipline for children Or is it a form of child abuse
The case that everyone has talking is the arrest of Dale Clover, a thirty-six-year-old father of three, at a shopping mall in St. Louis, Missouri. He was arrested after an employee at the mall saw him spanking his five-year-old son, Donny, and called the police. The father was arrested for child abuse. Mr. Clover admits that he hit his son but says that it wasn"t child abuse. He says it was discipline.
Across the country, parents disagree on this issue: What is the difference between loving discipline and child abuse Some parents like Rhonda Moore see a clear difference between spanking and child abuse. Rhonda Moore believes a little bit of pain is necessary to teach a child what is right and wrong. "It"s like burning your hand when you touch a hot stove. Pain is nature"s way of teaching us." Moore believes that spanking is done out of love, but child abuse is done out of anger, when the parent loses control. "When I spank my children, I always talk to them before and afterward, and explain why they are being spanked. I explain what they did wrong, and they remember not to do it again." Moore says that her children respect her as a parent and understand that she is spanking them for their own good.
In contrast, Taylor Robinson, father of four, feels that parents should never hit their children for any reason. Robinson wants his children to learn right and wrong, but not because they are afraid of being hit. "Spanking teaches children to fear their parents, not respect them. When a parent spanks a child, what the child learns is that problems should be solved with violence." Robinson believes that children learn that it is acceptable for parents to hurt their children. "None of these are lessons that I want to teach my children. I want my children to learn to talk about their problems and solve them without violence, but spanking doesn"t teach that."
Parents are split about corporal punishment, and doctors also disagree about the issue. Dr. John Oparah thinks our child abuse laws sometimes go too far; that is, they make it difficult for parents to discipline their children. Oparah says that today many children do not respect their parents. "Children need strong, loving discipline. Sometimes spanking is the best way to get a child"s attention, to make sure the child listens to the parent."
Most doctors, however, say that there are many harmful effects of spanking. Dr. Beverly Lau is opposed to spanking. Lau argues that spanking can lead to more violent behavior in children. She points to research shows that children who are spanked are more violent when they grow up. "A child may stop misbehaving for the moment, but over time, children who are spanked actually misbehave more than children who are not spanked." Lau adds that research shows that, if you want a peaceful family, parents should not spank their children.
The issue of spanking and corporal punishment will continue to be debated among parents and in the courts. In the meantime, if he is convicted of child abuse, Dale Clover could get up to five years in prison.In paragraph 5, in the sentence "Dr. John Oparah thinks our child abuse laws sometimes go too far", the phrase "go too far" is closest in meaning to______.

A.are too hard on children
B.take control away from parents
C.are not strong enough to stop abuse
D.teach children respect for their parents
单项选择题

The journalism bug bit me at a young age and I chased my dream in high school and college. Guess it was the Mary Tyler Moore and Lou Grant shows that inspired me.
Unfortunately, that was TV; this was reality. I worked in TV and at newspapers. Movies and television often make these out to be glamorous jobs, but let me assure you nothing could be further from the truth. For the rookie, it"s often very long hours (50—70 per week not uncommon) and the pay is just a crime. Many in management don"t believe in paying overtime, even when it"s due. I had to file complaints against one employer (the owner of a small newspaper chain) and my last employer at the Labor Department. They were burning people out like there was no tomorrow. We should"ve installed revolving doors.
Working in the press (TV or newsprint) can often be VERY stressful. There is ALWAYS a push on to get the information out (in its complete form) first and to get it out completely accurately. TV stations succeed greatly at the former, but quite often blow it on the latter. And you rarely hear a TV reporter or anchor man apologize or admit a mistake. Newspapers do it every day, and some feel that blows their credibility, but it should do the opposite.
With about 20 years in the field and four years at my last job as editor in chief, I was released for political reasons. My publishers were high-ranking members of a political party. They were drinking buddies with the governor and many US senators. Despite their efforts to "draft" me, I refused to sign the dotted line on application forms (for the party) and was fired. The day after election day, I was told I was being released because I did not live in the community. Only two people of the 25—30 working there lived in the community.
My greatest sense of accomplishment in this business has come from enlightening the public, making them aware of politicians and government officials breaking laws or just outright lying. You would not believe all the mess I have seen. Some of my stories and editorials have earned me awards and a number of them have sparked investigations by the state police and FBI. All in a day"s work.
Yes, it"s an ego thing at first, but that quickly wears off. It"s a VERY cut-throat business. I began to see that in college and grade school. Working in a news room you have to get over the personalities, the egos and try to work around management"s pet peeves. We"ve had to spike (kill, censor) stories in TV and at papers because some stupid advertiser would be upset. Usually a friend of a friend, or a friend of an advertiser. It"s SUCH a joke.
I now wish I had not changed my major from computer science to journalism. Ouch! I would be making more money and living an easier life.
My dream is to own a newspaper—probably a niche publication or a trade journal, somewhere in North Carolina or Colorado. Wish me luck.The author feels that the job of a journalist is rewarding in that______.

A.experienced journalists can still draw handsome salaries
B.it"s a job that can satisfy people with enormous egos
C.he can fulfill his moral duty by exposing corrupt and lying politicians
D.he can raise the awareness of politicians and government officials to public opinion
单项选择题

The journalism bug bit me at a young age and I chased my dream in high school and college. Guess it was the Mary Tyler Moore and Lou Grant shows that inspired me.
Unfortunately, that was TV; this was reality. I worked in TV and at newspapers. Movies and television often make these out to be glamorous jobs, but let me assure you nothing could be further from the truth. For the rookie, it"s often very long hours (50—70 per week not uncommon) and the pay is just a crime. Many in management don"t believe in paying overtime, even when it"s due. I had to file complaints against one employer (the owner of a small newspaper chain) and my last employer at the Labor Department. They were burning people out like there was no tomorrow. We should"ve installed revolving doors.
Working in the press (TV or newsprint) can often be VERY stressful. There is ALWAYS a push on to get the information out (in its complete form) first and to get it out completely accurately. TV stations succeed greatly at the former, but quite often blow it on the latter. And you rarely hear a TV reporter or anchor man apologize or admit a mistake. Newspapers do it every day, and some feel that blows their credibility, but it should do the opposite.
With about 20 years in the field and four years at my last job as editor in chief, I was released for political reasons. My publishers were high-ranking members of a political party. They were drinking buddies with the governor and many US senators. Despite their efforts to "draft" me, I refused to sign the dotted line on application forms (for the party) and was fired. The day after election day, I was told I was being released because I did not live in the community. Only two people of the 25—30 working there lived in the community.
My greatest sense of accomplishment in this business has come from enlightening the public, making them aware of politicians and government officials breaking laws or just outright lying. You would not believe all the mess I have seen. Some of my stories and editorials have earned me awards and a number of them have sparked investigations by the state police and FBI. All in a day"s work.
Yes, it"s an ego thing at first, but that quickly wears off. It"s a VERY cut-throat business. I began to see that in college and grade school. Working in a news room you have to get over the personalities, the egos and try to work around management"s pet peeves. We"ve had to spike (kill, censor) stories in TV and at papers because some stupid advertiser would be upset. Usually a friend of a friend, or a friend of an advertiser. It"s SUCH a joke.
I now wish I had not changed my major from computer science to journalism. Ouch! I would be making more money and living an easier life.
My dream is to own a newspaper—probably a niche publication or a trade journal, somewhere in North Carolina or Colorado. Wish me luck.We know from the passage that the author______.

A.is still interested in journalism as a profession
B.regrets having become a journalist
C.wishes he had stuck to computer science
D.is planning to publish a trade journal
单项选择题

Up-Minneapolis, MN—A father was recently arrested by the police for spanking his child, starting a debate among the American public about spanking. Is spanking, or other types of corporal punishment, an acceptable form of discipline for children Or is it a form of child abuse
The case that everyone has talking is the arrest of Dale Clover, a thirty-six-year-old father of three, at a shopping mall in St. Louis, Missouri. He was arrested after an employee at the mall saw him spanking his five-year-old son, Donny, and called the police. The father was arrested for child abuse. Mr. Clover admits that he hit his son but says that it wasn"t child abuse. He says it was discipline.
Across the country, parents disagree on this issue: What is the difference between loving discipline and child abuse Some parents like Rhonda Moore see a clear difference between spanking and child abuse. Rhonda Moore believes a little bit of pain is necessary to teach a child what is right and wrong. "It"s like burning your hand when you touch a hot stove. Pain is nature"s way of teaching us." Moore believes that spanking is done out of love, but child abuse is done out of anger, when the parent loses control. "When I spank my children, I always talk to them before and afterward, and explain why they are being spanked. I explain what they did wrong, and they remember not to do it again." Moore says that her children respect her as a parent and understand that she is spanking them for their own good.
In contrast, Taylor Robinson, father of four, feels that parents should never hit their children for any reason. Robinson wants his children to learn right and wrong, but not because they are afraid of being hit. "Spanking teaches children to fear their parents, not respect them. When a parent spanks a child, what the child learns is that problems should be solved with violence." Robinson believes that children learn that it is acceptable for parents to hurt their children. "None of these are lessons that I want to teach my children. I want my children to learn to talk about their problems and solve them without violence, but spanking doesn"t teach that."
Parents are split about corporal punishment, and doctors also disagree about the issue. Dr. John Oparah thinks our child abuse laws sometimes go too far; that is, they make it difficult for parents to discipline their children. Oparah says that today many children do not respect their parents. "Children need strong, loving discipline. Sometimes spanking is the best way to get a child"s attention, to make sure the child listens to the parent."
Most doctors, however, say that there are many harmful effects of spanking. Dr. Beverly Lau is opposed to spanking. Lau argues that spanking can lead to more violent behavior in children. She points to research shows that children who are spanked are more violent when they grow up. "A child may stop misbehaving for the moment, but over time, children who are spanked actually misbehave more than children who are not spanked." Lau adds that research shows that, if you want a peaceful family, parents should not spank their children.
The issue of spanking and corporal punishment will continue to be debated among parents and in the courts. In the meantime, if he is convicted of child abuse, Dale Clover could get up to five years in prison.In paragraph 6, what is the author"s primary purpose

A.To question Beverly Lauds opinions about spanking.
B.To explain why parents should spank their kids.
C.To compare two different views on spanking.
D.To show the harmful effects of spanking.
单项选择题

Doctors alone must make the final decision whether to withdraw treatment, including artificial feeding, and allow a terminally ill patient to die, according to British Medical Association guidelines published yesterday.
They must consult the family, take into account views of the patient and get a second medical opinion. But ultimately the responsibility rests with the doctor, and if the family disagrees it can only challenge his or her decision in the courts.
Members of the BMA’s ethics committee, which produced the guidelines, said they were not a charter for euthanasia.
"This is not about intending to kill people. It is about intending to withdraw what people believe to be useless or non-beneficial interventions," said Raanan Gillon, a GP and professor of medical ethics at Imperial College, London. "It is the difference between foreseeing death as the outcome and intending it."
Opponents of euthanasia rejected this distinction. "I am deeply concerned that some doctors might interpret the guidelines to increase the number of unnatural deaths," said Dr Andrew Fergusson, chairman of the pressure group Healthcare Opposed to Euthanasia.
"I recognize these are very difficult matters, but I am anxious about even more power being given to doctors in the apparent absence of adequate safeguards. This guidance will be bad for some patients."
The BMA has produced the guidelines because of confusion and uncertainly among doctors over how to proceed when treatment is doing more harm than good—perhaps in the case of unsuccessful chemotherapy for cancer—or when a patient is incapacitated after a severe stroke or advanced dementia.
The House of Lords judgment in the 1993 Bland case has muddied the waters. Tony Bland was in a persistent vegetative state (PVS) after the Hillsborough disaster. The courts backed the BMA view that the artificial feeding and hydration through a tube that were keeping him alive were medical treatments.
His father won permission to have all treatments stopped and his son was allowed to die. But the Lords stated that their ruling applied only to patients in PVS and suggested each case should be referred in turn to the courts.
The BMA guidelines make clear that they feel there is no such need in cases other than PVS. These are hard decisions, but doctors are well qualified to make them. If the decision involves stopping artificial nutrition and hydration, which the document accepts is an emotive issue, then a second opinion from a specialist unconnected with the case must be sought.
The doctor must try to ascertain the patient"s own wishes. The views of children under 16 who are capable of understanding must be respected and their parents" views sought. Living wills requesting no further treatment must be complied with.
With patients who cannot communicate, doctors must consider among other things whether the invasiveness and pain of treatment are justifiable, how likely is any improvement and how aware patients are of the world around them.
The document accuses society of "unrealistic expectations.., about the extent to which it is possible to postpone death."
But SOS-NHS Patients in Danger, a pressure group formed by relatives of patients who have died in hospital, rejected the guidelines outright.
It said: "A terminally iii patient, with weeks, months and (who knows) even years to live would not benefit from having their death hastened for the convenience of medical staff and managers when they and their family might have other plans for how they wish to spend their precious remaining time together."According to Professor Gillon, the BMA guidelines______.

A.make it legal for a doctor to promote the premature death of a terminally iii patient
B.are not intended to hasten the death of a terminally iii patient
C.facilitate the medical killing of terminally iii patients
D.encourage the deliberate ending of life by careless doctors
单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.According to the passage, the pressure to appoint women to corporate boards differs from the pressure to employ women in the work force in which of the following ways

A.Corporate boards are under less pressure because they have such a small number of openings.
B.Corporate boards have received less pressure from the media and the public to include women on their boards.
C.Corporations have only recently been pressured to include women on their boards.
D.Corporations are not subject to legal penalty for failing to include women on their boards.
单项选择题

Doctors alone must make the final decision whether to withdraw treatment, including artificial feeding, and allow a terminally ill patient to die, according to British Medical Association guidelines published yesterday.
They must consult the family, take into account views of the patient and get a second medical opinion. But ultimately the responsibility rests with the doctor, and if the family disagrees it can only challenge his or her decision in the courts.
Members of the BMA’s ethics committee, which produced the guidelines, said they were not a charter for euthanasia.
"This is not about intending to kill people. It is about intending to withdraw what people believe to be useless or non-beneficial interventions," said Raanan Gillon, a GP and professor of medical ethics at Imperial College, London. "It is the difference between foreseeing death as the outcome and intending it."
Opponents of euthanasia rejected this distinction. "I am deeply concerned that some doctors might interpret the guidelines to increase the number of unnatural deaths," said Dr Andrew Fergusson, chairman of the pressure group Healthcare Opposed to Euthanasia.
"I recognize these are very difficult matters, but I am anxious about even more power being given to doctors in the apparent absence of adequate safeguards. This guidance will be bad for some patients."
The BMA has produced the guidelines because of confusion and uncertainly among doctors over how to proceed when treatment is doing more harm than good—perhaps in the case of unsuccessful chemotherapy for cancer—or when a patient is incapacitated after a severe stroke or advanced dementia.
The House of Lords judgment in the 1993 Bland case has muddied the waters. Tony Bland was in a persistent vegetative state (PVS) after the Hillsborough disaster. The courts backed the BMA view that the artificial feeding and hydration through a tube that were keeping him alive were medical treatments.
His father won permission to have all treatments stopped and his son was allowed to die. But the Lords stated that their ruling applied only to patients in PVS and suggested each case should be referred in turn to the courts.
The BMA guidelines make clear that they feel there is no such need in cases other than PVS. These are hard decisions, but doctors are well qualified to make them. If the decision involves stopping artificial nutrition and hydration, which the document accepts is an emotive issue, then a second opinion from a specialist unconnected with the case must be sought.
The doctor must try to ascertain the patient"s own wishes. The views of children under 16 who are capable of understanding must be respected and their parents" views sought. Living wills requesting no further treatment must be complied with.
With patients who cannot communicate, doctors must consider among other things whether the invasiveness and pain of treatment are justifiable, how likely is any improvement and how aware patients are of the world around them.
The document accuses society of "unrealistic expectations.., about the extent to which it is possible to postpone death."
But SOS-NHS Patients in Danger, a pressure group formed by relatives of patients who have died in hospital, rejected the guidelines outright.
It said: "A terminally iii patient, with weeks, months and (who knows) even years to live would not benefit from having their death hastened for the convenience of medical staff and managers when they and their family might have other plans for how they wish to spend their precious remaining time together."Dr. Andrew Fergusson is of the opinion that______.

A.the guidelines have provided sufficient safeguards to prevent irresponsible doctors from harming their patients
B.the guidelines legalize decisions by doctors to stop what they believe to be unnecessary medical treatment
C.the guidelines should only be followed in cases where the patients who are terminally ill feel that staying alive is useless
D.the guidelines will be giving doctors too free a hand in deciding when food and water should not be given to patients
单项选择题

Research into self-awareness consistently shows that most people think and speak highly of themselves. Time and again, subjects see positive traits as more self-descriptive than negative ones, they rate themselves more highly than they rate others, they rate themselves more highly than they are rated by others, they overestimate their contribution to team efforts, and they exaggerate their control over life events. It"s not that we consciously flatter ourselves, either. The response is more like a mindless reflex. In fact, when subjects are busy or distracted as they make self-ratings, the judgments they come up with are quicker and even more favorable.
Most people also exhibit "unrealistic optimism", a tendency to predict a uniquely bright and rosy future for themselves. College students asked to predict their own future compared to that of their classmates believed, on average, that they were more likely to graduate higher in their class, get a better job, earn a higher salary, have a happier marriage, and bear a gifted child. They also believed that they were less likely to get fired, become depressed, become involved in a car accident, or suffer from a heart attack. Many other examples illustrate this point—as when voters predict that their favored candidate will prevail and sports fans bet on their favorite teams to win.
Psychologists used to agree that an accurate perception of reality is vital to mental health. More and more, however, this view is being challenged by research on positive illusions. Are these illusions a sign of well-being or symptoms of disorder
In 1988 two psychologists reviewed the relevant research and noticed that people who are mildly depressed or low in self-esteem have less inflated and sometimes more realistic views of themselves than do others who are better adjusted. Their self-appraisals are more likely to match appraisals of them made by neutral others, they are less likely to exaggerate their control over uncontrollable events, and they make more balanced predictions about the future. Based on these results, psychologists arrived at the provocative conclusion that when it comes to the self, positive illusions—not accurate perceptions of reality—promote health and well-being. In their words, "these illusions help make each individual"s world a warmer and more active and beneficent place in which to live." In fact, research involving people under stress—such as people with serious illnesses—shows that perceived control, optimism, and other positive beliefs are "health protective" psychological resources that help people cope with adversity.
Others are not so sure that eternal optimists are better off than hard realists. They argue that positive illusions can give rise to chronic patterns of self-destruction—as when people escape from self-awareness through the use of drugs and deny health-related problems until it s too late for treatment. In studies of interpersonal relations, people with inflated rather than realistic views of themselves were rated less favorably on certain dimensions by their own friends. In these studies, self-enhancing men were seen as assertive and ambitious, which are OK, but also as boastful, condescending, hostile, and inconsiderate. Self-enhancing women were seen as more hostile, more defensive and sensitive to criticism, more likely to overreact to minor setbacks, and less well liked by others. Consistent with these findings, other research shows that people filled with high self-esteem are more likely to lash out angrily in response to criticism, rejection, and other bruises to the ego. The result. People with inflated self-images may make a good first impression on others but they are liked less and less as time wears on.Paragraph 1 mentions all of the following as evidence that people think highly of themselves EXCEPT______.

A.people consider themselves to be better than others
B.people think they have more control of their lives than they really do
C.people think about themselves as often when they are busy as when they are not busy
D.people believe that their participation in a team is more important than the participation of others
单项选择题

For 20 years, Trevor Rowley has worked as an optician in York. Less than five years ago, he put into motion a long-standing idea to build a mail-order contact lens business. "It should be easy to order lenses and supplies," says Rowley. "People should not have to contend with an errand they could easily do from home." He began offering his services through a catalogue and a free phone number, and gained a good deal of notice and sales. Two years ago, Rowley began Google keyword-search advertising. The result of steady growth and persistent vision, Postoptics today claims 80% of the mail order and online contact lens business in the UK.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics" interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It"s so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics" marketing strategy, Rowley says, "We"ve pretty much abandoned offline advertising. We don"t get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We"re quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don"t praise things lightly."
About Google Advertising
Google AdWords TM is the world"s largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.Why was Rowley awarded the title of "Future Entrepreneur of the Year"

A.Because he recognized the commercial potential of online advertising.
B.Because he brought into effect his idea to build a mail-order business.
C.Because he has the lion"s share of the online contact lens business in the UK.
D.Because his company provides customers easy access to their orders and to staff.
单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.It can be inferred from the passage that, when seeking to appoint new members to a corporation"s board, the chair traditionally looked for candidates who______.

A.had experience dealing with community affairs
B.could work easily with other members of the board
C.were already involved in establishing policy for that corporation
D.had influential connections outside the business world
单项选择题

Doctors alone must make the final decision whether to withdraw treatment, including artificial feeding, and allow a terminally ill patient to die, according to British Medical Association guidelines published yesterday.
They must consult the family, take into account views of the patient and get a second medical opinion. But ultimately the responsibility rests with the doctor, and if the family disagrees it can only challenge his or her decision in the courts.
Members of the BMA’s ethics committee, which produced the guidelines, said they were not a charter for euthanasia.
"This is not about intending to kill people. It is about intending to withdraw what people believe to be useless or non-beneficial interventions," said Raanan Gillon, a GP and professor of medical ethics at Imperial College, London. "It is the difference between foreseeing death as the outcome and intending it."
Opponents of euthanasia rejected this distinction. "I am deeply concerned that some doctors might interpret the guidelines to increase the number of unnatural deaths," said Dr Andrew Fergusson, chairman of the pressure group Healthcare Opposed to Euthanasia.
"I recognize these are very difficult matters, but I am anxious about even more power being given to doctors in the apparent absence of adequate safeguards. This guidance will be bad for some patients."
The BMA has produced the guidelines because of confusion and uncertainly among doctors over how to proceed when treatment is doing more harm than good—perhaps in the case of unsuccessful chemotherapy for cancer—or when a patient is incapacitated after a severe stroke or advanced dementia.
The House of Lords judgment in the 1993 Bland case has muddied the waters. Tony Bland was in a persistent vegetative state (PVS) after the Hillsborough disaster. The courts backed the BMA view that the artificial feeding and hydration through a tube that were keeping him alive were medical treatments.
His father won permission to have all treatments stopped and his son was allowed to die. But the Lords stated that their ruling applied only to patients in PVS and suggested each case should be referred in turn to the courts.
The BMA guidelines make clear that they feel there is no such need in cases other than PVS. These are hard decisions, but doctors are well qualified to make them. If the decision involves stopping artificial nutrition and hydration, which the document accepts is an emotive issue, then a second opinion from a specialist unconnected with the case must be sought.
The doctor must try to ascertain the patient"s own wishes. The views of children under 16 who are capable of understanding must be respected and their parents" views sought. Living wills requesting no further treatment must be complied with.
With patients who cannot communicate, doctors must consider among other things whether the invasiveness and pain of treatment are justifiable, how likely is any improvement and how aware patients are of the world around them.
The document accuses society of "unrealistic expectations.., about the extent to which it is possible to postpone death."
But SOS-NHS Patients in Danger, a pressure group formed by relatives of patients who have died in hospital, rejected the guidelines outright.
It said: "A terminally iii patient, with weeks, months and (who knows) even years to live would not benefit from having their death hastened for the convenience of medical staff and managers when they and their family might have other plans for how they wish to spend their precious remaining time together."Why is it said in the passage that the House of Lords judgment in the 1993 Bland case muddied the waters

A.Because the 13MA guidelines state that the final decision rests with the doctor without his having to ask another doctor for a second opinion.
B.Because the judgment did not state what should be done in the case of cancer victims who undergo unsuccessful chemotherapy.
C.Because BMA guidelines do not require doctors to seek the approval of the court when they decide to stop artificial nutrition and hydration.
D.Because the judgment requires doctors to seek court approval before withdrawing artificial nutrition and hydration from medical patients with no prospect of recovery.
单项选择题

Research into self-awareness consistently shows that most people think and speak highly of themselves. Time and again, subjects see positive traits as more self-descriptive than negative ones, they rate themselves more highly than they rate others, they rate themselves more highly than they are rated by others, they overestimate their contribution to team efforts, and they exaggerate their control over life events. It"s not that we consciously flatter ourselves, either. The response is more like a mindless reflex. In fact, when subjects are busy or distracted as they make self-ratings, the judgments they come up with are quicker and even more favorable.
Most people also exhibit "unrealistic optimism", a tendency to predict a uniquely bright and rosy future for themselves. College students asked to predict their own future compared to that of their classmates believed, on average, that they were more likely to graduate higher in their class, get a better job, earn a higher salary, have a happier marriage, and bear a gifted child. They also believed that they were less likely to get fired, become depressed, become involved in a car accident, or suffer from a heart attack. Many other examples illustrate this point—as when voters predict that their favored candidate will prevail and sports fans bet on their favorite teams to win.
Psychologists used to agree that an accurate perception of reality is vital to mental health. More and more, however, this view is being challenged by research on positive illusions. Are these illusions a sign of well-being or symptoms of disorder
In 1988 two psychologists reviewed the relevant research and noticed that people who are mildly depressed or low in self-esteem have less inflated and sometimes more realistic views of themselves than do others who are better adjusted. Their self-appraisals are more likely to match appraisals of them made by neutral others, they are less likely to exaggerate their control over uncontrollable events, and they make more balanced predictions about the future. Based on these results, psychologists arrived at the provocative conclusion that when it comes to the self, positive illusions—not accurate perceptions of reality—promote health and well-being. In their words, "these illusions help make each individual"s world a warmer and more active and beneficent place in which to live." In fact, research involving people under stress—such as people with serious illnesses—shows that perceived control, optimism, and other positive beliefs are "health protective" psychological resources that help people cope with adversity.
Others are not so sure that eternal optimists are better off than hard realists. They argue that positive illusions can give rise to chronic patterns of self-destruction—as when people escape from self-awareness through the use of drugs and deny health-related problems until it s too late for treatment. In studies of interpersonal relations, people with inflated rather than realistic views of themselves were rated less favorably on certain dimensions by their own friends. In these studies, self-enhancing men were seen as assertive and ambitious, which are OK, but also as boastful, condescending, hostile, and inconsiderate. Self-enhancing women were seen as more hostile, more defensive and sensitive to criticism, more likely to overreact to minor setbacks, and less well liked by others. Consistent with these findings, other research shows that people filled with high self-esteem are more likely to lash out angrily in response to criticism, rejection, and other bruises to the ego. The result. People with inflated self-images may make a good first impression on others but they are liked less and less as time wears on.In paragraph 2,the author mentions college students, voters, and sports fans to support the point that______.

A.most people tend to be optimistic
B.certain people lose their optimism quickly
C.education plays a role in how people view the future
D.college students differ from people in the general population
单项选择题

For 20 years, Trevor Rowley has worked as an optician in York. Less than five years ago, he put into motion a long-standing idea to build a mail-order contact lens business. "It should be easy to order lenses and supplies," says Rowley. "People should not have to contend with an errand they could easily do from home." He began offering his services through a catalogue and a free phone number, and gained a good deal of notice and sales. Two years ago, Rowley began Google keyword-search advertising. The result of steady growth and persistent vision, Postoptics today claims 80% of the mail order and online contact lens business in the UK.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics" interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It"s so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics" marketing strategy, Rowley says, "We"ve pretty much abandoned offline advertising. We don"t get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We"re quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don"t praise things lightly."
About Google Advertising
Google AdWords TM is the world"s largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.The word "traffic" (Para. 3) probably means"______".

A.all the vehicles moving along a road
B.the movement of aircraft between one place and another
C.certain dealings or business
D.the total volume of messages
单项选择题

Doctors alone must make the final decision whether to withdraw treatment, including artificial feeding, and allow a terminally ill patient to die, according to British Medical Association guidelines published yesterday.
They must consult the family, take into account views of the patient and get a second medical opinion. But ultimately the responsibility rests with the doctor, and if the family disagrees it can only challenge his or her decision in the courts.
Members of the BMA’s ethics committee, which produced the guidelines, said they were not a charter for euthanasia.
"This is not about intending to kill people. It is about intending to withdraw what people believe to be useless or non-beneficial interventions," said Raanan Gillon, a GP and professor of medical ethics at Imperial College, London. "It is the difference between foreseeing death as the outcome and intending it."
Opponents of euthanasia rejected this distinction. "I am deeply concerned that some doctors might interpret the guidelines to increase the number of unnatural deaths," said Dr Andrew Fergusson, chairman of the pressure group Healthcare Opposed to Euthanasia.
"I recognize these are very difficult matters, but I am anxious about even more power being given to doctors in the apparent absence of adequate safeguards. This guidance will be bad for some patients."
The BMA has produced the guidelines because of confusion and uncertainly among doctors over how to proceed when treatment is doing more harm than good—perhaps in the case of unsuccessful chemotherapy for cancer—or when a patient is incapacitated after a severe stroke or advanced dementia.
The House of Lords judgment in the 1993 Bland case has muddied the waters. Tony Bland was in a persistent vegetative state (PVS) after the Hillsborough disaster. The courts backed the BMA view that the artificial feeding and hydration through a tube that were keeping him alive were medical treatments.
His father won permission to have all treatments stopped and his son was allowed to die. But the Lords stated that their ruling applied only to patients in PVS and suggested each case should be referred in turn to the courts.
The BMA guidelines make clear that they feel there is no such need in cases other than PVS. These are hard decisions, but doctors are well qualified to make them. If the decision involves stopping artificial nutrition and hydration, which the document accepts is an emotive issue, then a second opinion from a specialist unconnected with the case must be sought.
The doctor must try to ascertain the patient"s own wishes. The views of children under 16 who are capable of understanding must be respected and their parents" views sought. Living wills requesting no further treatment must be complied with.
With patients who cannot communicate, doctors must consider among other things whether the invasiveness and pain of treatment are justifiable, how likely is any improvement and how aware patients are of the world around them.
The document accuses society of "unrealistic expectations.., about the extent to which it is possible to postpone death."
But SOS-NHS Patients in Danger, a pressure group formed by relatives of patients who have died in hospital, rejected the guidelines outright.
It said: "A terminally iii patient, with weeks, months and (who knows) even years to live would not benefit from having their death hastened for the convenience of medical staff and managers when they and their family might have other plans for how they wish to spend their precious remaining time together."Before making the final decision whether to withdraw treatment, the doctor, according to the guidelines,______.

A.should refer the case to a court for approval
B.should persuade the relatives of the patient to agree to withdrawing treatment
C.should do his best to find out what the patient wants
D.should first consider whether doing so is justifiable from the point of ethics
单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.According to the passage, which of the following is true about women outside the business world who are currently serving on corporate boards

A.Most do not serve on more than one board.
B.A large percentage will eventually work on the staff of corporations.
C.Most were already known to the chairs of the board to which they were appointed.
D.A larger percentage are from government and law than are from the nonprofit sector.
单项选择题

Research into self-awareness consistently shows that most people think and speak highly of themselves. Time and again, subjects see positive traits as more self-descriptive than negative ones, they rate themselves more highly than they rate others, they rate themselves more highly than they are rated by others, they overestimate their contribution to team efforts, and they exaggerate their control over life events. It"s not that we consciously flatter ourselves, either. The response is more like a mindless reflex. In fact, when subjects are busy or distracted as they make self-ratings, the judgments they come up with are quicker and even more favorable.
Most people also exhibit "unrealistic optimism", a tendency to predict a uniquely bright and rosy future for themselves. College students asked to predict their own future compared to that of their classmates believed, on average, that they were more likely to graduate higher in their class, get a better job, earn a higher salary, have a happier marriage, and bear a gifted child. They also believed that they were less likely to get fired, become depressed, become involved in a car accident, or suffer from a heart attack. Many other examples illustrate this point—as when voters predict that their favored candidate will prevail and sports fans bet on their favorite teams to win.
Psychologists used to agree that an accurate perception of reality is vital to mental health. More and more, however, this view is being challenged by research on positive illusions. Are these illusions a sign of well-being or symptoms of disorder
In 1988 two psychologists reviewed the relevant research and noticed that people who are mildly depressed or low in self-esteem have less inflated and sometimes more realistic views of themselves than do others who are better adjusted. Their self-appraisals are more likely to match appraisals of them made by neutral others, they are less likely to exaggerate their control over uncontrollable events, and they make more balanced predictions about the future. Based on these results, psychologists arrived at the provocative conclusion that when it comes to the self, positive illusions—not accurate perceptions of reality—promote health and well-being. In their words, "these illusions help make each individual"s world a warmer and more active and beneficent place in which to live." In fact, research involving people under stress—such as people with serious illnesses—shows that perceived control, optimism, and other positive beliefs are "health protective" psychological resources that help people cope with adversity.
Others are not so sure that eternal optimists are better off than hard realists. They argue that positive illusions can give rise to chronic patterns of self-destruction—as when people escape from self-awareness through the use of drugs and deny health-related problems until it s too late for treatment. In studies of interpersonal relations, people with inflated rather than realistic views of themselves were rated less favorably on certain dimensions by their own friends. In these studies, self-enhancing men were seen as assertive and ambitious, which are OK, but also as boastful, condescending, hostile, and inconsiderate. Self-enhancing women were seen as more hostile, more defensive and sensitive to criticism, more likely to overreact to minor setbacks, and less well liked by others. Consistent with these findings, other research shows that people filled with high self-esteem are more likely to lash out angrily in response to criticism, rejection, and other bruises to the ego. The result. People with inflated self-images may make a good first impression on others but they are liked less and less as time wears on.Which of the following statements about mental health can be inferred from paragraph 3

A.Many psychologists have challenged the idea that mental health is related to positive illusions.
B.Psychologists have only recently begun to consider positive illusions as symptoms of mental disorder.
C.Psychologists now agree that more mental health research is needed to learn how people can gain an accurate perception of reality.
D.Some psychologists now believe that people who lack a realistic self-perception may actually be mentally healthy.
单项选择题

Doctors alone must make the final decision whether to withdraw treatment, including artificial feeding, and allow a terminally ill patient to die, according to British Medical Association guidelines published yesterday.
They must consult the family, take into account views of the patient and get a second medical opinion. But ultimately the responsibility rests with the doctor, and if the family disagrees it can only challenge his or her decision in the courts.
Members of the BMA’s ethics committee, which produced the guidelines, said they were not a charter for euthanasia.
"This is not about intending to kill people. It is about intending to withdraw what people believe to be useless or non-beneficial interventions," said Raanan Gillon, a GP and professor of medical ethics at Imperial College, London. "It is the difference between foreseeing death as the outcome and intending it."
Opponents of euthanasia rejected this distinction. "I am deeply concerned that some doctors might interpret the guidelines to increase the number of unnatural deaths," said Dr Andrew Fergusson, chairman of the pressure group Healthcare Opposed to Euthanasia.
"I recognize these are very difficult matters, but I am anxious about even more power being given to doctors in the apparent absence of adequate safeguards. This guidance will be bad for some patients."
The BMA has produced the guidelines because of confusion and uncertainly among doctors over how to proceed when treatment is doing more harm than good—perhaps in the case of unsuccessful chemotherapy for cancer—or when a patient is incapacitated after a severe stroke or advanced dementia.
The House of Lords judgment in the 1993 Bland case has muddied the waters. Tony Bland was in a persistent vegetative state (PVS) after the Hillsborough disaster. The courts backed the BMA view that the artificial feeding and hydration through a tube that were keeping him alive were medical treatments.
His father won permission to have all treatments stopped and his son was allowed to die. But the Lords stated that their ruling applied only to patients in PVS and suggested each case should be referred in turn to the courts.
The BMA guidelines make clear that they feel there is no such need in cases other than PVS. These are hard decisions, but doctors are well qualified to make them. If the decision involves stopping artificial nutrition and hydration, which the document accepts is an emotive issue, then a second opinion from a specialist unconnected with the case must be sought.
The doctor must try to ascertain the patient"s own wishes. The views of children under 16 who are capable of understanding must be respected and their parents" views sought. Living wills requesting no further treatment must be complied with.
With patients who cannot communicate, doctors must consider among other things whether the invasiveness and pain of treatment are justifiable, how likely is any improvement and how aware patients are of the world around them.
The document accuses society of "unrealistic expectations.., about the extent to which it is possible to postpone death."
But SOS-NHS Patients in Danger, a pressure group formed by relatives of patients who have died in hospital, rejected the guidelines outright.
It said: "A terminally iii patient, with weeks, months and (who knows) even years to live would not benefit from having their death hastened for the convenience of medical staff and managers when they and their family might have other plans for how they wish to spend their precious remaining time together."Opponents of the guidelines say that______.

A.the guidelines are not in the best interests of terminally ill patients
B.the guidelines ignore the welfare of the patients" relatives
C.the guidelines do not provide adequate safeguards against uncaring doctors
D.the guidelines have caused uncertainty and confusion among doctors
单项选择题

For 20 years, Trevor Rowley has worked as an optician in York. Less than five years ago, he put into motion a long-standing idea to build a mail-order contact lens business. "It should be easy to order lenses and supplies," says Rowley. "People should not have to contend with an errand they could easily do from home." He began offering his services through a catalogue and a free phone number, and gained a good deal of notice and sales. Two years ago, Rowley began Google keyword-search advertising. The result of steady growth and persistent vision, Postoptics today claims 80% of the mail order and online contact lens business in the UK.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics" interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It"s so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics" marketing strategy, Rowley says, "We"ve pretty much abandoned offline advertising. We don"t get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We"re quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don"t praise things lightly."
About Google Advertising
Google AdWords TM is the world"s largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.Who does the term "Google customers" (Para. 4) refer to

A.People who make online purchases through Google.
B.People who offer their services on Google.
C.People who design advertisements for Google.
D.People who know the value of online advertising.
单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.The passage suggests that corporations of the past differ from modern corporations in which of the following ways

A.Corporations had greater input on government policies affecting the business community.
B.A corporation"s effectiveness in coping with community needs was less likely to affect its growth and prosperity.
C.Corporations were less responsive to the financial needs of their employees.
D.Corporations were subject to more stringent government regulations.
单项选择题

Research into self-awareness consistently shows that most people think and speak highly of themselves. Time and again, subjects see positive traits as more self-descriptive than negative ones, they rate themselves more highly than they rate others, they rate themselves more highly than they are rated by others, they overestimate their contribution to team efforts, and they exaggerate their control over life events. It"s not that we consciously flatter ourselves, either. The response is more like a mindless reflex. In fact, when subjects are busy or distracted as they make self-ratings, the judgments they come up with are quicker and even more favorable.
Most people also exhibit "unrealistic optimism", a tendency to predict a uniquely bright and rosy future for themselves. College students asked to predict their own future compared to that of their classmates believed, on average, that they were more likely to graduate higher in their class, get a better job, earn a higher salary, have a happier marriage, and bear a gifted child. They also believed that they were less likely to get fired, become depressed, become involved in a car accident, or suffer from a heart attack. Many other examples illustrate this point—as when voters predict that their favored candidate will prevail and sports fans bet on their favorite teams to win.
Psychologists used to agree that an accurate perception of reality is vital to mental health. More and more, however, this view is being challenged by research on positive illusions. Are these illusions a sign of well-being or symptoms of disorder
In 1988 two psychologists reviewed the relevant research and noticed that people who are mildly depressed or low in self-esteem have less inflated and sometimes more realistic views of themselves than do others who are better adjusted. Their self-appraisals are more likely to match appraisals of them made by neutral others, they are less likely to exaggerate their control over uncontrollable events, and they make more balanced predictions about the future. Based on these results, psychologists arrived at the provocative conclusion that when it comes to the self, positive illusions—not accurate perceptions of reality—promote health and well-being. In their words, "these illusions help make each individual"s world a warmer and more active and beneficent place in which to live." In fact, research involving people under stress—such as people with serious illnesses—shows that perceived control, optimism, and other positive beliefs are "health protective" psychological resources that help people cope with adversity.
Others are not so sure that eternal optimists are better off than hard realists. They argue that positive illusions can give rise to chronic patterns of self-destruction—as when people escape from self-awareness through the use of drugs and deny health-related problems until it s too late for treatment. In studies of interpersonal relations, people with inflated rather than realistic views of themselves were rated less favorably on certain dimensions by their own friends. In these studies, self-enhancing men were seen as assertive and ambitious, which are OK, but also as boastful, condescending, hostile, and inconsiderate. Self-enhancing women were seen as more hostile, more defensive and sensitive to criticism, more likely to overreact to minor setbacks, and less well liked by others. Consistent with these findings, other research shows that people filled with high self-esteem are more likely to lash out angrily in response to criticism, rejection, and other bruises to the ego. The result. People with inflated self-images may make a good first impression on others but they are liked less and less as time wears on.In paragraph 4, the word adversity is closest in meaning to______.

A.confidence
B.misfortune
C.opportunity
D.confusion
单项选择题

The number of women directors appointed to corporate boards in the United States has increased dramatically, but the ratio of female to male directors remains low. Although pressure to recruit women directors, unlike that to employ women in the general work force, does not derive from legislation, it is nevertheless real.
Although small companies were the first to have women directors, large corporations currently have a higher percentage of women on their boards. When the chairs of these large corporations began recruiting women to serve on boards, they initially sought women who were chief executive officers (CEOs) of large corporations. However, such women CEOs are still rare. In addition, the ideal of six CEOs (female or male) serving on the board of each of the largest corporations is realizable only if every CEO serves on six boards. This raises the specter of director over commitment and the resultant dilution of contribution. Consequently, the chairs next sought women in business- who had the equivalent of CEO experience. However, since it is only recently that large numbers of women have begun to rise in management, the chairs began to recruit women of high achievement outside the business world. Many such women are well known for their contributions in government, education, and the nonprofit sector. The fact that the women from these sectors who were appointed were often acquaintances of the boards" chairs seems quite reasonable: chairs have always considered it important for directors to interact comfortably in the boardroom.
Although many successful women from outside the business world are unknown to corporate leaders, these women are particularly qualified to serve on boards because of the changing nature of corporations. Today a company"s ability to be responsive to the concerns of the community and the environment can influence that company"s growth and survival. Women are uniquely positioned to be responsive to some of these concerns.
Although conditions have changed, it should be remembered that most directors of both sexes are over fifty years old. Women of that generation were often encouraged to direct their attention toward efforts to improve the community. This fact is reflected in the career development of most of the outstandingly successful women of the generation now in their fifties, who currently serve on corporate boards: 25 percent are in education and 22 percent are in government, law, and the nonprofit sector.
One organization of women directors is helping business become more responsive to the changing needs of society by raising the level of corporate awareness about social issues, such as problems with the economy, government regulation, the aging population and the environment. This organization also serves as a resource center of information on accomplished women who are potential candidates for corporate boards.All of the following are examples of issues that the organization described in the last paragraph would be likely to advise corporations on EXCEPT______.

A.long-term inflation
B.health and safety regulations
C.retirement and pension programs
D.how to develop new markets
单项选择题

For 20 years, Trevor Rowley has worked as an optician in York. Less than five years ago, he put into motion a long-standing idea to build a mail-order contact lens business. "It should be easy to order lenses and supplies," says Rowley. "People should not have to contend with an errand they could easily do from home." He began offering his services through a catalogue and a free phone number, and gained a good deal of notice and sales. Two years ago, Rowley began Google keyword-search advertising. The result of steady growth and persistent vision, Postoptics today claims 80% of the mail order and online contact lens business in the UK.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics" interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It"s so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics" marketing strategy, Rowley says, "We"ve pretty much abandoned offline advertising. We don"t get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We"re quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don"t praise things lightly."
About Google Advertising
Google AdWords TM is the world"s largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.Why is it cost-effective for Google customers to pay per click

A.Because Google pays much more revenue per sale.
B.Because Internet-savvy people know what they"re looking for.
C.Because Google AdWords uses keywords in a precise manner.
D.Because the quality of the information provided is very high.
单项选择题

Research into self-awareness consistently shows that most people think and speak highly of themselves. Time and again, subjects see positive traits as more self-descriptive than negative ones, they rate themselves more highly than they rate others, they rate themselves more highly than they are rated by others, they overestimate their contribution to team efforts, and they exaggerate their control over life events. It"s not that we consciously flatter ourselves, either. The response is more like a mindless reflex. In fact, when subjects are busy or distracted as they make self-ratings, the judgments they come up with are quicker and even more favorable.
Most people also exhibit "unrealistic optimism", a tendency to predict a uniquely bright and rosy future for themselves. College students asked to predict their own future compared to that of their classmates believed, on average, that they were more likely to graduate higher in their class, get a better job, earn a higher salary, have a happier marriage, and bear a gifted child. They also believed that they were less likely to get fired, become depressed, become involved in a car accident, or suffer from a heart attack. Many other examples illustrate this point—as when voters predict that their favored candidate will prevail and sports fans bet on their favorite teams to win.
Psychologists used to agree that an accurate perception of reality is vital to mental health. More and more, however, this view is being challenged by research on positive illusions. Are these illusions a sign of well-being or symptoms of disorder
In 1988 two psychologists reviewed the relevant research and noticed that people who are mildly depressed or low in self-esteem have less inflated and sometimes more realistic views of themselves than do others who are better adjusted. Their self-appraisals are more likely to match appraisals of them made by neutral others, they are less likely to exaggerate their control over uncontrollable events, and they make more balanced predictions about the future. Based on these results, psychologists arrived at the provocative conclusion that when it comes to the self, positive illusions—not accurate perceptions of reality—promote health and well-being. In their words, "these illusions help make each individual"s world a warmer and more active and beneficent place in which to live." In fact, research involving people under stress—such as people with serious illnesses—shows that perceived control, optimism, and other positive beliefs are "health protective" psychological resources that help people cope with adversity.
Others are not so sure that eternal optimists are better off than hard realists. They argue that positive illusions can give rise to chronic patterns of self-destruction—as when people escape from self-awareness through the use of drugs and deny health-related problems until it s too late for treatment. In studies of interpersonal relations, people with inflated rather than realistic views of themselves were rated less favorably on certain dimensions by their own friends. In these studies, self-enhancing men were seen as assertive and ambitious, which are OK, but also as boastful, condescending, hostile, and inconsiderate. Self-enhancing women were seen as more hostile, more defensive and sensitive to criticism, more likely to overreact to minor setbacks, and less well liked by others. Consistent with these findings, other research shows that people filled with high self-esteem are more likely to lash out angrily in response to criticism, rejection, and other bruises to the ego. The result. People with inflated self-images may make a good first impression on others but they are liked less and less as time wears on.According to paragraph 5, what is the relationship between positive illusions and the way men and women are viewed in social situations

A.Both men and women with unrealistic views of themselves are often disliked by others and seen as having negative characteristics.
B.Men who have positive illusions about themselves are considered less socially accepted than women with the same positive illusions about themselves.
C.Women with positive illusions are seen as likely to handle minor setbacks in social situations better than men are.
D.It is believed that men with positive illusions about themselves show more anger in social situations than women with positive illusions do.
单项选择题

For 20 years, Trevor Rowley has worked as an optician in York. Less than five years ago, he put into motion a long-standing idea to build a mail-order contact lens business. "It should be easy to order lenses and supplies," says Rowley. "People should not have to contend with an errand they could easily do from home." He began offering his services through a catalogue and a free phone number, and gained a good deal of notice and sales. Two years ago, Rowley began Google keyword-search advertising. The result of steady growth and persistent vision, Postoptics today claims 80% of the mail order and online contact lens business in the UK.
Rowley has been recognized as a "Future Entrepreneur of the Year" for his efforts. Even better, he has grown his business by giving excellent service. One way Postoptics achieves this is by providing customers easy access to their orders and to staff. "We like to communicate with customers any way they choose—online, on the phone, or by post," Rowley says.
Approach
Rowley was not one to rush into online advertising simply because others were. "We have invested a lot of time studying back-end systems to learn which ones provide the most data on our sales," says Rowley. He appreciated that Google is used as a tool by what he calls "Internet savvy" people "who know what they are looking for." And since Google AdWords is built upon the search queries those users made, it has proved to be a good fit for Postoptics. "The goal of online ads should not be about the amount of traffic they create," he says, "but about knowing who is buying, and the amount of each sale. When you study that over time, you know your return on investment as well as quite a bit about your customers."
Results
"Google gives us 35% of our traffic and 58% of our orders," Rowley says. And given Postoptics" interest in scrutinizing traffic and purchase patterns, he notes that "day in, day out, month in, month out, Google consistently produces 10% or 15% higher value per order—that much more revenue per sale. It"s so cost-effective to pay per click for Google customers, because we know the quality of leads is very high."
Now that Google advertising is a key part of Postoptics" marketing strategy, Rowley says, "We"ve pretty much abandoned offline advertising. We don"t get a good return from running in the Sunday papers. We find that working a combination of Google advertising and direct mail gives us the customer base we need and the most accurate way to calculate in advance pounds per sale. We"re quite ruthless about it."
By his own admission, Rowley is a cautious entrepreneur. He takes a leap, but only after understanding the variables and the risks. As far as Postoptics goes, he says, "Google has been very, very good—and I don"t praise things lightly."
About Google Advertising
Google AdWords TM is the world"s largest search advertising programme, currently used by more than 100,000 businesses to gain new customers cost-effectively. AdWords uses keywords to precisely target ad delivery to web users seeking information about a particular product or service. The programme is based on cost-per-click (CPC) pricing, so advertisers only pay when an ad is clicked on. Advertisers can take advantage of an extremely broad distribution network, and choose the level of support and spending appropriate for their business.The reason why Rowley has given up advertising in the Sunday papers is that

A.offline advertising is too expensive
B.the circulation of Sunday papers has fallen
C.it doesn"t give good results
D.it doesn"t provide an accurate way to calculate pounds per sale
微信扫码免费搜题