单项选择题X 纠错Passage Two Questions 51 to 55 are based on the following passage. The secret to eating less and being happy about it may have been cracked years ago--by McDonald’s. According to a new study from Cornell University’s Food and Brand Lab, small non-food rewards--like the toys in McDonald’s Happy Meals--stimulate the same reward centers in the brain as food does. The researchers, led by Martin Reimann, carried out a series of experiments to see if people would choose a smaller meal ff it was paired with a non-food item. They found that the majority of both kids and adults opted for a haft-sized portion when combined with a prize. Both options were priced the same. Even more interesting is that the promise of a future reward was enough to make adults choose the smaller portion. One of the prizes used was a lottery ticket ( 彩票), with a $10, $ 50 or $100 payout,and this was as effective as a tangible gift in persuading people to eat less. "The fact that participants were willing to substitute part of a food item for the mere prospect of a relatively small monetary award is interesting," says Reimann. He theorizes that it is the emotional component of these intangible prizes that make them effective.In fact, vaguely-stated possibilities of winning a prize were more effective than options with hard odds included. "One explanation for this finding is that possible awards may be more emotionally provoking than certrainty Reimann." The of added attraction and awards," says uncertainty winning provides desirability through emotional ’ thrills. ’ The possibility of receiving an award also produces a state of hope--a state that is in itself psychologically rewarding. " In other words, there’s a reason why people like to gamble. How might this knowledge be used to help people eat more healthily One possibility is a healthy option that offers the chance to win a spa (温泉疗养) weekend. Ormay be the reward of a half-sized portion could be a half-sized dessert to be claimed only on a future date. That would get you back in the restaurant--and make you eat a little less.

A.It may shed light on people’s desire to crack a secret.
B.It has proved to be key to McDonald’s business success.
C.It appeals to kid’s curiosity to fred out what is hidden inside.
D.It may be a pleasant way for kids to reduce their food intake.

参考答案:
查答案就用赞题库小程序 还有拍照搜题 语音搜题 快来试试吧
无需下载 立即使用

你可能喜欢

问答题

随着中国的改革开放,如今很多年轻人都喜欢举行西式婚礼。新娘在婚礼上穿着白色婚纱,因为白色被认为是纯洁的象征。然而,在中国传统文化中,白色经常是葬礼上使用的颜色。因此务必记住,白花一定不要用作祝人康复的礼物,尤其不要送给老年人或危重病人。同样,礼金也不能装在白色的信封里,而要装在红色的信封里。

参考答案:With China’s reform and opening up, quite a number of youngs...

问答题

Directions: For this part, you are allowed 30 minutes to write an essay. Suppose you have twooptions upon graduation: one is to find a job somewhere and the other to start abusiness of your own. You are to make a decision. Write an essay to explain the reasonsfor your decision. You should write at least 120 words but no more than 180 words.

参考答案:Find a Job First College students’ options upon graduation v...
赞题库

赞题库-搜题找答案

(已有500万+用户使用)


  • 历年真题

  • 章节练习

  • 每日一练

  • 高频考题

  • 错题收藏

  • 在线模考

  • 提分密卷

  • 模拟试题

无需下载 立即使用

版权所有©考试资料网(ppkao.com)All Rights Reserved