单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.Doctors are able to determine hospital policies most probably because _____.

A.it is doctors who generate income for the hospital
B.a doctor is ultimately responsible for a patient’s health
C.most of the patients don’t challenge the doctor’s decisions
D.the administration doesn’t know about medicine as much as doctors
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单项选择题

Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week’s annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are "above average". Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor’s 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation’s value is dead wrong. "It takes many employees to make a corporation profitable." With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options "under water" or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock.Which of the following statements is true about Garrison Keillor

A.His idea on the CEOs was recognized by corporate boards.
B.One of his lines had been modified to describe the CEOs.
C.His play pointed out that "all CEOs are above average".
D.His radio program aroused the "Lake Wobegon effect".
单项选择题

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.What do we learn about the present Web business

A.Web business is no longer in fashion.
B.Business-to-business sales are the trend.
C.Web business is prosperous in the consumer market.
D.Many companies still lack confidence in Web business.
单项选择题

International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay. In some societies, the first thing people care about is quality("Is it the best"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it"); and in other countries, the concern is style("How does it look"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.The author may most probably agree that the U.S. trade shows are _____.

A.unsatisfactorily-conducted
B.businessman-targeted
C.delicately-decorated
D.profit-oriented
单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.What’s the author’s main purpose in writing this passage

A.To criticize doctors for exercising too much control over patients.
B.To analyze some important economic factors in health-care.
C.To urge hospitals to reclaim their decision-making authority.
D.To inform potential patients of their health-care rights.
单项选择题

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.Established business partners are preferred in Web business because _____.

A.they are more creditable than others
B.they specify the products they want
C.they have access to the company’s private intranet
D.they are capable of conducting online transactions
单项选择题

Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week’s annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are "above average". Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor’s 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation’s value is dead wrong. "It takes many employees to make a corporation profitable." With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options "under water" or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock.According to the second paragraph, CEOs’ pay keeps soaring mainly because _____.

A.surveys indicate that CEOs deserve higher, pay
B.consultants tend to believe CEOs are above average
C.directors’ belief greatly influences the pay standard
D.compensation committees seldom evaluate the CEOs’ ability
单项选择题

International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay. In some societies, the first thing people care about is quality("Is it the best"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it"); and in other countries, the concern is style("How does it look"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.By comparing the U.S. trade shows and the European ones, the author means to ______.

A.indicate the advantages of the European trade shows
B.show the different opportunities provided by the trade shows
C.prove different people’s preference for different trade shows
D.emphasize the importance of international trade shows
单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.In the health-care industry, the patients _____.

A.perform the role of being "providers".
B.decide which physician to consult
C.never raise questions about price
D.never consult with the doctors
单项选择题

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.PointCast Network is most probably _____.

A.a company that develops the latest push software
B.a tool that promotes a company’s online marketing
C.the first company that used an online push software
D.the most popular software that helps a company push
单项选择题

Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week’s annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are "above average". Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor’s 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation’s value is dead wrong. "It takes many employees to make a corporation profitable." With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options "under water" or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock.Scott Klinger most probably tends to agree that_____.

A.most people lose money in the investment into the stocks
B.the CEOs performance can’t be reflected by the value of stocks
C.the CEOs are not the only factor that prospers a corporation
D.the pay of the CEOs greatly influences the profit of a Company
单项选择题

International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay. In some societies, the first thing people care about is quality("Is it the best"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it"); and in other countries, the concern is style("How does it look"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.The gatekeepers of the German exhibits can best be described as "_____".

A.restrained
B.shrewd
C.modest
D.decent
单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.According to the author, when a doctor tells a patient to "return next Wednesday", the doctor is in effect_____.

A.instructing the patient to buy more medical services
B.warning the patient that a hospital stay might be necessary
C.advising the patient to seek a second opinion
D.admitting that the initial visit was ineffective
单项选择题

Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week’s annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are "above average". Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor’s 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation’s value is dead wrong. "It takes many employees to make a corporation profitable." With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options "under water" or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock."Cream-of-the-crop"(Line 1, Para. 4)is closest in meaning to _____.

A.competent
B.courageous
C.disappointing
D.hard-working
单项选择题

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.Net purists are most worried that _____.

A.only the requested information comes to the screen
B.the Net is filled with commercial promotion
C.the difference between the Web and TV will fade
D.push technology will dominate the screen of the computers
单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.Doctors are able to determine hospital policies most probably because _____.

A.it is doctors who generate income for the hospital
B.a doctor is ultimately responsible for a patient’s health
C.most of the patients don’t challenge the doctor’s decisions
D.the administration doesn’t know about medicine as much as doctors
单项选择题

International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay. In some societies, the first thing people care about is quality("Is it the best"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it"); and in other countries, the concern is style("How does it look"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.The golf balls were sent back to the manufacturer because _____.

A.the distributor was ignorant of the symbolic meaning of numbers
B.the golfer wanted them to be repackaged
C.the manufacturer didn’t consider the quantity of items when packaging
D.the distributor was not able to sell them all
单项选择题

In the first year or so of Web business, most of the action has revolved around efforts to tap the consumer market. More recently, as the Web proved to be more than a fashion, companies have started to buy and sell products and services with one another. Such business-to-business sales make sense because business people typically know what product they’re looking for. Nonetheless, many companies still hesitate to use the Web because of doubts about its reliability. "Businesses need to feel they can trust the pathway between them and the supplier," says senior analyst Blane Erwin of Forrester Research. Some companies are limiting the risk by conducting online transactions only with established business partners who are given access to the company’s private intranet. Another major shift in the model for Internet commerce concerns the technology available for marketing. Until recently, Internet marketing activities have focused on strategies to "pull" customers into sites. In the past year, however, software companies have developed tools that allow companies to "push" information directly out to consumers, transmitting marketing messages directly to targeted customers. Most notably, the PointCast Network uses a screen saver to deliver a continually updated stream of news and advertisements to subscribers’ computer monitors. Subscribers can customize the information they want to receive and proceed directly to a company’s Web site. Companies such as Virtual Vineyards are already starting to use similar technologies to push messages to customers about special sales, product offering, or other events. But push technology has earned the contempt of many Web users. Online culture thinks highly of the notion that the information flowing onto the screen comes there by specific request. Once commercial promotion begins to fill the screen uninvited, the distinction between the Web and television fades. That’s a prospect that horrifies Net purists. But it is hardly inevitable that companies on the Web will need to resort to push strategies to make money. The examples of Virtual Vineyards, Amazon.com, and other pioneers show that a Web site selling the right kind of products with the right mix of interactivity, hospitality, and security will attract online customers. And the cost of computing power continues to free fall, which is a good sign for any enterprise setting up shop in silicon. People looking back 5 or 10 years from now may well wonder why so few companies took the online plunge.What does the author intend to express by mentioning Amazon.com

A.Its success is attributed to push strategies.
B.It is prosperous without push strategies.
C.It is highly concerned about the cost of computing power.
D.It is a good example of the flourishing online business.
单项选择题

Business has slowed, layoffs mount, but executive pay continues to roar—at least so far. Business Week’s annual survey finds that chief executive officers(CEOs)at 365 of the largest US companies got compensation last year averaging $3.1 million—up 1.3 percent from 1994. Why are the top bosses getting an estimated 485 times the pay of a typical factory worker That is up from 475 times in 1999 and a mere 42 times in 1980. One reason may be what experts call the "Lake Wobegon effect". Corporate boards tend to reckon that "all CEOs are above average"—a play on Garrison Keillor’s famous line in his public radio show, A Prairie Home Companion, that all the town’s children are "above average". Consultants provide boards with surveys of corporate CEO compensation. Since directors are reluctant to regard their CEOs as below average, the compensation committees of boards tend to set pay at an above-average level. The result: Pay levels get ratcheted up. Defenders of lavish CEO pay argue there is such a strong demand for experienced CEOs that the free market forces their pay up. They further maintain most boards structure pay packages to reflect an executive’s performance. They get paid more if their companies and their stock do well. So companies with high-paid GEOs generate great wealth for their shareholders. But the supposed cream-of-the-crop executives did surprisingly poorly for their shareholders in 1999, says Scott Klinger, author of this report by a Boston-based Organization United for a Fair Economy. If an investor had put $10,000 apiece at the end of 1999 into the stock of those companies with the 10 highest-paid CEOs, by year-end 2000 the investment would have shrunk to $8,132. If $10,000 had been put into the Standard & Poor’s 500 stocks, it would have been worth $9,090. To Mr. Klinger, these findings suggest that the theory that one person, the CEO, is responsible for creating most of a corporation’s value is dead wrong. "It takes many employees to make a corporation profitable." With profits down, corporate boards may make more effort to tame executive compensation. And executives are making greater efforts to avoid pay cut. Since CEOs, seeing their options "under water" or worthless because of falling stock prices, are seeking more pay in cash or in restricted stock.Which of the following is the biggest concern of the corporate boards

A.The free market.
B.The CEOs’ performance.
C.The corporations’ profit.
D.The CEOs’ pay.
单项选择题

The health-care economy is filled with unusual and even unique economic relationships. One of the least understood involves the peculiar roles of producer or "provider" and purchaser or "consumer" in the typical doctor-patient relationship. In most sectors of the economy, it is the seller who attempts to attract a potential buyer with various inducements of price, quality, and utility, and it is the buyer who makes the decision. Such condition, however, does not prevail in most of the health-care industry. In the health-care industry, the doctor-patient relationship is the mirror image of the ordinary relationship between producer and consumer. Once an individual has chosen to see a physician—and even then there may be no real choice—it is the physician who usually makes all significant purchasing decisions: whether the patient should return "next Wednesday", whether X-rays are needed, whether drugs should be prescribed, etc. It is a rare and sophisticated patient who will challenge such professional decisions or raise in advance questions about price, especially when the disease is regarded as serious. This is particularly significant in relation to hospital care. The physician must certify the need for hospitalization, determine what procedures will be performed, and announce when the patient may be discharged. The patient may be consulted about some of these decisions, but in the main it is the doctor’s judgments that are final. Little wonder then that in the eye of the hospital it is the physician who is the real "consumer." As a consequence, the medical staff represents the "power center" in hospital policy and decision-making, not the administration. Although usually there are in this situation four identifiable participants—the physician, the hospital, the patient, and the payer(generally an insurance carrier or government)—the physician makes the essential decisions for all of them. The hospital becomes an extension of the physician; the payer generally meets most of the bills generated by the physician/hospital, and for the most part the patient plays a passive role. We estimate that about 75-80 percent of health-care expenditures are determined by physicians, not patients. For this reason, the economy directed at patients or the general is relatively ineffective.The author is most probably leading up to ______.

A.an analysis of the role of the hospital administration
B.a study of lawsuits against doctors’ malpractice
C.a discussion of a new medical treatment
D.a proposal to control medical costs
单项选择题

International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay. In some societies, the first thing people care about is quality("Is it the best"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it"); and in other countries, the concern is style("How does it look"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product.It can be inferred from the passage that, when conducting business, one should _____.

A.put the quality of the product before any other factors
B.realize the importance of international trade fairs
C.employ professional and experienced sales people
D.take people’s different beliefs into account
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