【T4】_考试资料网

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T1】

答案：正确答案：salad bowl

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T1】

答案：正确答案：Linguistic implications

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T2】

答案：正确答案：assumptions

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T2】

答案：正确答案：Brazil

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T3】

答案：正确答案：partner’s reaction

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T3】

答案：正确答案：suitability

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T4】

答案：正确答案：Communication style

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T4】

答案：正确答案：(some)misunderstandings

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T5】

答案：正确答案：understand and appreciate

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T5】

答案：正确答案：awkward

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T6】

答案：正确答案：Explicit communicator

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T6】

答案：正确答案：moving

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T7】

答案：正确答案：unaware of

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T7】

答案：正确答案：become less shy//become more friendly

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T8】

答案：正确答案：black

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T8】

答案：正确答案：accent

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T9】

答案：正确答案：certain significance

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T9】

答案：正确答案：a broad answer∥a general answer

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T10】

答案：正确答案：4 and 9／／Four and nine

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T10】

答案：正确答案：decline∥refuse

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T11】

答案：正确答案：outrageous／／unacceptable

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T11】

答案：正确答案：case study

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T12】

答案：正确答案：Cultural values

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T12】

答案：正确答案：her consent//her agreement//Lora’s consent//Lora’s agre...

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T13】

答案：正确答案：Religion

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T13】

答案：正确答案：familiarity

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T14】

答案：正确答案：Individualist

问答题

Cross Cultural AdvertisingA successful cross cultural advertising campaign largely depends on effective cross cultural communication, which requires a deep understanding of a particular culture. There are several areas of cross cultural differences that are important to advertising.I. Language in cross cultural advertisinga)【T1】_ of company or product names and slogans【T1】Ford’s introduction of "Pinto" in【T2】_【T2】__b)Cultural【T3】_ must also be analysed【T3】II. 【T4】in cross cultural advertising【T4】a)Aim: potential customers can【T5】the ads【T5】__b)Examples:【T6】_: USA【T6】__— Assume that listeners are【T7】_ background information【T7】__Implicit communicator Japan— Assume that listeners are well informedIII. Colours, numbers and images in cross cultural advertising1. Colours:a)Lucky colours: red in Chinab)Unlucky colours:【T8】_ in Japan【T8】__c)Colours having【T9】_:【T9】__Green in IslamColours with tribal associations in Africa2. Numbers:a)13 is unlucky in USA or UKb)【T10】_ are unlucky in Japan【T10】__3. Images:— Bikinis are commonplace in London but【T11】_in Middle East【T11】IV. 【T12】in cross cultural advertising【T12】__a)【T13】_【T13】__b)【T14】_ society【T14】__— Stress the word "I"c)【T15】_ and hierarchical societies【T15】____— Avoid rebelliousness or lack of respect for authorityd)Political or economic ideology【T15】

答案：正确答案：Family oriented

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T14】

答案：正确答案：Spain

问答题

Cross-Cultural Communication Tips for AmericansI. Why Americans need cross-cultural tipsa)Not a "melting pot" but a(n)"【T1】_"【T1】b)Different cultural identities in the mixed crowdII. General advice for cross-cultural communication(CCC)a)Do not base actions on【T2】_【T2】__b)Watch for the other【T3】_【T3】__c)Expect【T4】_【T4】__d)Don’t feel【T5】_because of the mistakes【T5】__III. Three key tips for CCCa)Keep the conversation【T6】_【T6】__— Asking friendly questions can make people【T7】_【T7】__b)Don’t assume where someone is from by his/her【T8】_【T8】__— Someone with a British accent might come from a dozen of countriesc)Respond to a personal question by avoiding it with【T9】_【T9】— If you’re pressed for specifics, simply【T10】 it.【T10】IV. A(n)【T11】-Jeffs mistakes【T11】__a)He addressed Lora by her first name without【T12】_【T12】__b)He forced Lora into an uncomfortable【T13】_【T13】__c)He assumed Lora was from【T14】_ or Mexico【T14】__d)He made himself a fool by assuming that— Lora didn’t know some people think bullfighting is cruel— Lora had never been to【T15】_【T15】____【T15】

答案：正确答案：a basketball game

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